GetLatka interview
How Bombora Reached Well Over $30M in Revenue and Close to 2,000 Customers on a Bootstrapped Path (Interview with CEO Erik Matlick)
Erik Matlick (CEO of Bombora) spoke to Nathan Latka on April 3, 2020.
Bombora figures from the interview
- Annual Revenue (April 2020)
- Well over $30M
- Annual Revenue (2019)
- Over $30M
- Annual Revenue (2018)
- $26M
- Customers (2020)
- Close to 2,000
- Team Size (2020)
- A little over 130
“We we we've taken a different path. We didn't raise a lot of venture money. We've self funded pretty much and and bootstrapped and grown to pretty pretty good size, pretty good scale.”
“There's there's close to 2,000 customers that purchase the Bombora data. We... Until very recently, we sold almost exclusively through channel partners. We just launched our own direct sales effort and what we call our growth effort by going after... By building our own sales team. And today we have almost 200 customers that are buying us directly.”
“Our our ACV was around $150,000 but it's it's it'll go down actually now that we're focusing on on the mid market, if you will. And so those are like the $30,000 range, ACV's.”
Bio
Erik Matlick guides vision and corporate strategy at Bombora, bringing over 15 years in founding, board and executive management experience. Prior to Bombora, Erik was the founder and CEO of several advertising technology companies including Madison Logic. He also founded IndustryBrains and MediaBrains. Erik began his career in ad sales at Ziff-Davis and divides his time between Miami and New York.