Frost Prioleau
- Co-Founder and CEO at Simpli.fi
GetLatka interview
How Simpli.fi Reached 400 Customers and 40% Annual Revenue Growth Bringing Programmatic Advertising to Local Markets (Interview with Co-Founder and CEO Frost Prioleau)
Frost Prioleau (Co-Founder and CEO of Simpli.fi) spoke to Nathan Latka on August 21, 2018.
Simpli.fi figures from the interview
- Billing Customers (2018)
- 400
- Revenue Growth (2018)
- 40% year over year
- Cash Flow Positive (2018)
- 3 consecutive years
- Year Founded
- 2010
- Outside Capital Raised Pre-Acquisition
- $10M
“So Simpli.fi is brings programmatic advertising to local advertisers. Advertisers. So if you know about programmatic advertising, it's taking over just about every form of digital advertising. Most of the investment in it today has been focused on large national brands that are that buy through some of the big six agencies. We said, we're going to go the other way. We're going be the guys who bring programmatic to local.”
“So we have about 400 customers that are billing customers. We have about 30,000 advertisers, but many of our customers are media companies who have thousands of advertisers working through them.”
“So we don't share that, but I'll say we're about two fifty people now. We're growing at 40 plus percent still, and we've been profitable for the last three years.”
Bio
Frost Prioleau is the Co-Founder and CEO of Simpli.fi. An experienced online advertising executive specializing in targeting, optimization, and technology, Prioleau focuses on corporate strategy, driving Simpli.fi’s growth, and ensuring customer satisfaction.