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Addison, Texas, United States
Provider of digital media services designed to optimize and improve digital campaign value and efficiency. The company offers integrated online reporting, effect analytics, KPIs (key performance indicators), pre-bidding solutions, commercial data and insight products, and various metrics for agency's foundation of loyal accounts, streamlined operational processes, and improved monetization.
Last updated
In 2021, DMA-Institute's revenue reached $136.5M. Since its launch in 1977, DMA-Institute has shown consistent revenue growth.
DMA-Institute reached a $409.4M valuation in 2025, set during its M&A Offer round.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2025 | M&A Offer | - | $409.4M | - |
CEO
Gary has more than 30 years of executive leadership and experience in leveraging data to power marketing decisions and has a track record of growing businesses organically and through acquisition in the fast-moving world of data-driven marketing. In 2018, he successfully led the merger of Research Now and SSI, now rebranded as Dynata. He has been involved in the marketing services community, volunteering in various leadership roles with organizations such as Marketing Edge, the Taylor Institute for Director Marketing, and the Direct Marketing Association. For his industry achievements, he has been honored by Marketing Edge (the Edward N. Mayer Jr. Education Leadership Award) and the Direct Marketing Club of New York (Silver Apple Award). Before joining Research Now as CEO in 2016, Gary was Global Chief Data Officer of Wunderman and CEO of KBM Group. He has a Bachelor of Science degree in Civil Engineering from Johns Hopkins University.
| Question | Answer |
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| What's your age? | - |
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We do not have customer count information for DMA-Institute yet.
DMA-Institute employs approximately 2.6K people as of 2026.
DMA-Institute generates $136.5M in revenue.
DMA-Institute was founded by Gary Laben.
The CEO of DMA-Institute is Gary Laben.
DMA-Institute raised $0.
DMA-Institute has 2.6K employees.
DMA-Institute is headquartered in Addison, Texas, United States.
DMA-Institute operates across multiple industries. Browse revenue, funding, and growth data for DMA-Institute in each sector below.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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Valuation
$409.4M
2021 Revenue
$136.5M
Funding
$0
Team
2.6K
Founded
1977
| Year | Milestone | Source |
|---|---|---|
| 2021 | DMA-Institute Hit $136.5m revenue in April 2021 | |
| 1977 | Launched with $0 revenue |
| Year | Milestone | Source |
|---|---|---|
| 2021 | Reached 2.6K employees (April 2021) |
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