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How DMA-Institute CEO Gary Laben grew DMA-Institute to $136.5M revenue with a 2640 person team in 2021.

Provider of digital media services designed to optimize and improve digital campaign value and efficiency. The company offers integrated online reporting, effect analytics, KPIs (key performance indicators), pre-bidding solutions, commercial data and insight products, and various metrics for agency's foundation of loyal accounts, streamlined operational processes, and improved monetization.

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DMA-Institute Revenue

In 2021, DMA-Institute's revenue reached $136.5M. Since its launch in 1977, DMA-Institute has shown consistent revenue growth.

DMA-Institute Revenue GrowthReported revenue / ARR by year$0$30M$60M$90M$120M$150M19771979198119831985198719891991199319951997199920012003200520072009201120132015201720192021$0$136MSource: GetLatka.com
YearMilestone
2021DMA-Institute Hit $136.5m revenue in April 2021
1977Launched with $0 revenue

DMA-Institute Valuation, Funding Rounds

DMA-Institute's most recent disclosed valuation is $409.4M.

DMA-Institute is a bootstrapped Analytics Platforms startup. Founded in 1977, DMA-Institute has grown to $136.5M in revenue without raising any venture capital or outside funding.

As a self-funded Analytics Platforms SaaS company, DMA-Institute has built its business with no outside investment.

DMA-Institute Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$119771977 cumulative: $0 • 1977 Founded: $01977 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% Sold

DMA-Institute Employees & Team Size

DMA-Institute employs approximately 2.6K people as of 2026.

DMA-Institute has 2.6K total employees in different roles and functions.

DMA-Institute Team GrowthReported headcount over time06001,2001,8002,4003,00019771979198119831985198719891991199319951997199920012003200520072009201120132015201720192021002,6402,640Source: GetLatka.com
YearMilestone
2021Reached 2.6K employees (April 2021)

Founder / CEO

Gary Laben

Gary has more than 30 years of executive leadership and experience in leveraging data to power marketing decisions and has a track record of growing businesses organically and through acquisition in the fast-moving world of data-driven marketing. In 2018, he successfully led the merger of Research Now and SSI, now rebranded as Dynata. He has been involved in the marketing services community, volunteering in various leadership roles with organizations such as Marketing Edge, the Taylor Institute for Director Marketing, and the Direct Marketing Association. For his industry achievements, he has been honored by Marketing Edge (the Edward N. Mayer Jr. Education Leadership Award) and the Direct Marketing Club of New York (Silver Apple Award). Before joining Research Now as CEO in 2016, Gary was Global Chief Data Officer of Wunderman and CEO of KBM Group. He has a Bachelor of Science degree in Civil Engineering from Johns Hopkins University.

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Customers

We do not have customer count information for DMA-Institute yet.

Frequently Asked Questions about DMA-Institute

What is DMA-Institute's revenue?

DMA-Institute generates $136.5M in revenue.

Who founded DMA-Institute?

DMA-Institute was founded by Gary Laben.

Who is the CEO of DMA-Institute?

The CEO of DMA-Institute is Gary Laben.

How much funding does DMA-Institute have?

DMA-Institute raised $0.

How many employees does DMA-Institute have?

DMA-Institute has 2.6K employees.

Where is DMA-Institute headquarters?

DMA-Institute is headquartered in Addison, Texas, United States.

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Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .

DMA-Institute Revenue 2021: $136.5M ARR, $409.4M Valuation