Provider of digital media services designed to optimize and improve digital campaign value and efficiency. The company offers integrated online reporting, effect analytics, KPIs (key performance indicators), pre-bidding solutions, commercial data and insight products, and various metrics for agency's foundation of loyal accounts, streamlined operational processes, and improved monetization.
In 2021, DMA-Institute revenue run rate hit $136.5M in revenue.
DMA-Institute has 0 customers.
DMA-Institute has an annual churn rate of 0.00%
Churn vs Expansion
DMA-Institute has 2,640 employees. They have an engineering team of 5. and a marketing team of 1.
Total Team Size
Gary has more than 30 years of executive leadership and experience in leveraging data to power marketing decisions and has a track record of growing businesses organically and through acquisition in the fast-moving world of data-driven marketing. In 2018, he successfully led the merger of Research Now and SSI, now rebranded as Dynata. He has been involved in the marketing services community, volunteering in various leadership roles with organizations such as Marketing Edge, the Taylor Institute for Director Marketing, and the Direct Marketing Association. For his industry achievements, he has been honored by Marketing Edge (the Edward N. Mayer Jr. Education Leadership Award) and the Direct Marketing Club of New York (Silver Apple Award). Before joining Research Now as CEO in 2016, Gary was Global Chief Data Officer of Wunderman and CEO of KBM Group. He has a Bachelor of Science degree in Civil Engineering from Johns Hopkins University.
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DMA-Institute was founded in 1977.
The CEO of DMA-Institute is Gary Laben
DMA-Institute has 2,640 employees.
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