DMA-Institute revenue hit $136.5 million in 2023
DMA-Institute generates revenue per employee $51.7K
DMA-Institute
Addison, Texas, United States
How DMA-Institute hit $136.5M revenue and 3K person team in 2023.
Provider of digital media services designed to optimize and improve digital campaign value and efficiency. The company offers integrated online reporting, effect analytics, KPIs (key performance indicators), pre-bidding solutions, commercial data and insight products, and various metrics for agency's foundation of loyal accounts, streamlined operational processes, and improved monetization.
1977
Founded
$136.5M
2022 Revenue
YOY
Funding
DMA-Institute Revenue
In 2022, DMA-Institute revenue run rate hit $136.5M in revenue.
2021
DMA-Institute hit $136.5M in revenue in 2021
1977
DMA-Institute launched in 1977 with $0 revenue
DMA-Institute Funding History
| FUNDING DATE | ROUND | AMOUNT | VALUATION |
|---|
Team
DMA-Institute has 2640 total employees
| DISTRIBUTION | QTY |
|---|---|
| Total team size | 2640 |
| Engineer | 5(0%) |
| Sales | 0(0%) |
| Marketing | 1(0%) |
CEO/Founder
Gary Laben
Gary has more than 30 years of executive leadership and experience in leveraging data to power marketing decisions and has a track record of growing businesses organically and through acquisition in the fast-moving world of data-driven marketing. In 2018, he successfully led the merger of Research Now and SSI, now rebranded as Dynata. He has been involved in the marketing services community, volunteering in various leadership roles with organizations such as Marketing Edge, the Taylor Institute for Director Marketing, and the Direct Marketing Association. For his industry achievements, he has been honored by Marketing Edge (the Edward N. Mayer Jr. Education Leadership Award) and the Direct Marketing Club of New York (Silver Apple Award). Before joining Research Now as CEO in 2016, Gary was Global Chief Data Officer of Wunderman and CEO of KBM Group. He has a Bachelor of Science degree in Civil Engineering from Johns Hopkins University.
Q&A
What`s your age?
-
Favorite online tool?
-
Favorite book?
-
Favorite CEO?
-
Advice for 20 year old self
-
Customers
DMA-Institute has customers.
Lifetime Months
-
x
Monthly ARPU
-
=
Lifetime Dollar
-
Acquisition Cost
-
Average Annual Price
-
DMA-Institute Board of Directors
| Name | Position | Working Email | Personal Email |
|---|
DMA-Institute Executives
| Name | Position | Working Email | Personal Email |
|---|---|---|---|
| Gary Laben | CEO | - | - |
DMA-Institute Employees
| Name | Position | Working Email | Personal Email |
|---|---|---|---|
| Gary Laben | CEO | - | - |
Frequently Asked Questions about DMA-Institute
When was DMA-Institute founded?
DMA-Institute was founded in 1977.
How much revenue does DMA-Institute generate?
DMA-Institute generates $136.5M in revenue.
Who is the CEO of DMA-Institute?
The CEO of DMA-Institute is Gary Laben.
How much funding does DMA-Institute have?
DMA-Institute raised $0.
How many employees does DMA-Institute have?
DMA-Institute has 2640 employees.
Where is DMA-Institute headquarters?
DMA-Institute is headquartered in United States
People Also Viewed