logo
logo

DMA-Institute revenue is $136.5 million

DMA-Institute team size is 2640 employees


logo

DMA-Institute

- Addison, Texas, United States

linkedintwitterwebsite

How DMA-Institute hit $136.5M Revenue

Provider of digital media services designed to optimize and improve digital campaign value and efficiency. The company offers integrated online reporting, effect analytics, KPIs (key performance indicators), pre-bidding solutions, commercial data and insight products, and various metrics for agency's foundation of loyal accounts, streamlined operational processes, and improved monetization.

Founded

1977

Founded

Revenue

$136.5M

2022 Revenue

YOY
-----

YOY

Funding
$0.0

Funding


DMA-Institute Revenue

In 2022, DMA-Institute revenue run rate hit $136.5M in revenue.

  • 2021

    DMA-Institute hit $136.5M in revenue in 2021

  • 1977

    DMA-Institute launched in 1977 with $0 revenue

$136.5M

DMA-Institute Funding History

Why are so many SaaS founders taking money from Founderpath.com instead of VC`s?

    FUNDING DATEROUNDAMOUNTVALUATION

    Team

    DMA-Institute has 2640 total employees

    2021
    DISTRIBUTIONQTY
    Total team size
    2640
    Engineer
    5(0%)
    Sales
    0(0%)
    Marketing
    1(0%)

    CEO/Founder

    Gary Laben

    Gary has more than 30 years of executive leadership and experience in leveraging data to power marketing decisions and has a track record of growing businesses organically and through acquisition in the fast-moving world of data-driven marketing. In 2018, he successfully led the merger of Research Now and SSI, now rebranded as Dynata. He has been involved in the marketing services community, volunteering in various leadership roles with organizations such as Marketing Edge, the Taylor Institute for Director Marketing, and the Direct Marketing Association. For his industry achievements, he has been honored by Marketing Edge (the Edward N. Mayer Jr. Education Leadership Award) and the Direct Marketing Club of New York (Silver Apple Award). Before joining Research Now as CEO in 2016, Gary was Global Chief Data Officer of Wunderman and CEO of KBM Group. He has a Bachelor of Science degree in Civil Engineering from Johns Hopkins University.

    Q&A

    What`s your age?

    -

    Favorite online tool?

    -

    Favorite book?

    -

    Favorite CEO?

    -

    Advice for 20 year old self

    -


    Customers

    DMA-Institute has 0 customers.

    Lifetime Months

    -

    x

    Monthly ARPU

    -

    =

    Lifetime Dollar

    -

    Acquisition Cost

    -

    Average Annual Price

    -

    $0$0024681012
    $0$0024681012

    Churn

    DMA-Institute has an annual churn rate of 0.00%.

    -100-500%50100

    Gross Annual Dollar Churn

    -0.00%

    Annual Dollar Expansion

    0.00%

    Net Revenue Retention

    0.00%


    About DMA-Institute

    Monthly Revenue

    $11.4M

    -

    Total Expenses

    $0.0

    =

    Net Income

    $0.0

    EBIDTA Margin

    0.0%

    +

    YOY Growth

    0.0%

    =

    Rule of 40

    0


    DMA-Institute Board of Directors

    NamePosition

    DMA-Institute Executives

    NamePosition
    Gary Laben CEO

    DMA-Institute Employees

    NamePosition
    Gary Laben CEO

    Frequently Asked Questions about DMA-Institute

    When was DMA-Institute founded?

    DMA-Institute was founded in 1977.

    How much revenue does DMA-Institute generate?

    DMA-Institute generates $136.5M in revenue.

    Who is the CEO of DMA-Institute?

    The CEO of DMA-Institute is Gary Laben.

    How much funding does DMA-Institute have?

    DMA-Institute was raised $0.

    How many employees does DMA-Institute have?

    DMA-Institute has raised 2640 employees.

    Where is DMA-Institute headquarters?

    DMA-Institute headquater is at United States