DMA-Institute logo
Founded 1977


2021 Revenue





How DMA-Institute hit $136.5M in Revenue.

About DMA-Institute

Provider of digital media services designed to optimize and improve digital campaign value and efficiency. The company offers integrated online reporting, effect analytics, KPIs (key performance indicators), pre-bidding solutions, commercial data and insight products, and various metrics for agency's foundation of loyal accounts, streamlined operational processes, and improved monetization.

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Rule of 40



AddisonTexasUnited States

DMA-Institute Revenue

In 2021, DMA-Institute revenue run rate hit $136.5M in revenue.


DMA-Institute Valuation and Funding History

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DMA-Institute has 0 customers.

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DMA-Institute has an annual churn rate of 0.00%

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DMA-Institute has 2,640 employees. They have an engineering team of 5. and a marketing team of 1.


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Gary Laben

Gary has more than 30 years of executive leadership and experience in leveraging data to power marketing decisions and has a track record of growing businesses organically and through acquisition in the fast-moving world of data-driven marketing. In 2018, he successfully led the merger of Research Now and SSI, now rebranded as Dynata. He has been involved in the marketing services community, volunteering in various leadership roles with organizations such as Marketing Edge, the Taylor Institute for Director Marketing, and the Direct Marketing Association. For his industry achievements, he has been honored by Marketing Edge (the Edward N. Mayer Jr. Education Leadership Award) and the Direct Marketing Club of New York (Silver Apple Award). Before joining Research Now as CEO in 2016, Gary was Global Chief Data Officer of Wunderman and CEO of KBM Group. He has a Bachelor of Science degree in Civil Engineering from Johns Hopkins University.


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Frequently Asked Questions about DMA-Institute

When was DMA-Institute founded?

DMA-Institute was founded in 1977.

Who is the CEO of DMA-Institute?

The CEO of DMA-Institute is Gary Laben

How many employees does DMA-Institute have?

DMA-Institute has 2,640 employees.

How much revenue does DMA-Institute generate?

DMA-Institute generates $136.5M in revenue.

How much funding does DMA-Institute have?

DMA-Institute has raised $0.0.

Where is DMA-Institute headquarters?

DMA-Institute is headquartered at AddisonTexasUnited States

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