GR

Greg Richards

Advisor at Percolate

BIO

Two decades in marketing business strategy engineering operations and general management positions gelled into a vision for the kind of work Greg really wanted to do and led him to co-found the strategy and economics consulting firm Keystone. His background has helped shape the company s distinct approach to consulting and Keystone s impact can be seen in the transformational work they do for some of the largest global consumer and technology companies. Strategy Focus By combining business strategy with economics and technology Keystone helps its clients solve their toughest challenges the ones that keep their executives up at night and those that can dramatically change the way they develop and market their products and transform their business models. With this focus Keystone s work is 100 directed at company growth rather than cost cutting. Expert Litigation Support Keystone is frequently tapped to support some of the highest-profile legal cases where a mix of technology economics legal and strategy expertise is essential. The team works with the most accomplished economists and expert consultants in the country as well as worldwide to support and advise law firms and corporations on antitrust damages intellectual property and other such matters. Passions Intent on delivering transformative ideas Greg is deeply motivated to support organizations that use technology in highly creative ways to solve problems. He has been an angel investor shareholder board member and advisor for multiple venture-backed growth companies. Additionally he is a longtime and committed advocate in the fight for research dollars to find a cure for cancer.