Percolate logo
Founded 2011

Percolate

2018 Revenue

$40.0M

YOY

Funding

$106.5M

How Percolate hit $40.0M in Revenue with 200 Customers in 2018.

About Percolate

Percolate is the leading Content Marketing Platform for the world’s largest and fastest growing brands. Percolate offers solutions to manage marketing operations, from strategy and planning through development and execution.

Monthly Revenue

$3.3M

Total Expenses

$3.3M

=
Net Income

-$1.0

Ebidta Margin

0.00%

+
YOY Growth

=
Rule of 40

0


How did Latka collect this data?

Podcast Youtube video

Latka collected this data by interviewing Percolate CEO Doug Winter on 12/01/2020

Watch the podcast


Headquarters

107 Grand Street New York New YorkUnited States
$Funding$Revenue

Percolate Revenue

In 2018, Percolate revenue run rate hit $40.0M in revenue.

$40.0M

Percolate Valuation and Funding History

Percolate has raised a total of $106.5M.

Why are so many SaaS founders taking money from Founderpath.com instead of VC's?
Funding DateRoundAmountTotalValuation
03/14/2019$32.0M
05/14/2015$40.0M
03/18/2014$24.0M
11/14/2012$9.0M
12/15/2011$1.5M

Customers

Percolate has 200 customers.

Lifetime Months

120

×
Monthly ARPU

$16.7K

=
Lifetime Dollars

$2.0M


Acquisition Cost

$100.0K

Average Annual Price

$200.0K

$0$200.0K6 month payback period024681012

Churn

Percolate has an annual churn rate of 10.00%

Churn vs Expansion

-100-500%50100
Gross Annual Dollar Churn

-10.00%

Annual Dollar Expansion

0.00%

Net Revenue Retention

90.00%

Team

Employees

Percolate has 230 employees. They have 10 sales reps that carry a quota, an engineering team of 21 and a marketing team of 3.

201820192020-25.00%▼-53.00%▼
DistributionQty

Total Team Size

230

Engineers

21 (9%)

Sales

10 (4%)

Marketing

3 (1%)

CEO/Founder

Doug Winter


CEO Q&A

What's your age?

-

Favorite online tool?

-

Favorite book?

-

Favorite CEO?

-

Advice for 20 year old self

-


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Percolate Board of Directors

NamePosition

Percolate Executives

NamePosition

Percolate Employees

NamePosition
Greg RichardsAdvisor
Chante PolinCustomer Support Associate II
Robert KrummeEnterprise Account Executive
Will KohlerInvestor
mayuni husseinOwner

Frequently Asked Questions about Percolate

When was Percolate founded?

Percolate was founded in 2011.


Who is the CEO of Percolate?

The CEO of Percolate is Doug Winter


How many employees does Percolate have?

Percolate has 230 employees.

How much revenue does Percolate generate?

Percolate generates $40.0M in revenue.


How much funding does Percolate have?

Percolate has raised $106.5M.


Where is Percolate headquarters?

Percolate is headquartered at 107 Grand Street New York New YorkUnited States

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