GetLatka interview
How Hootsuite Reached Nearly $400M Revenue and 22% Enterprise Core Growth by Reinventing the Gen Z Buyer Journey (Interview with CEO Irina Novoselsky)
Irina Novoselsky (CEO of Hootsuite) spoke to Nathan Latka on September 5, 2024.
Hootsuite figures from the interview
- Revenue
- Nearly $400M
- Enterprise Core Growth (prior rate) (reported Sep 2024)
- 8%
- Enterprise Core Growth (current rate) (reported Sep 2024)
- 22%
- Inbound Revenue Share
- 95%
- CEO Tenure at Interview
- 18 months
“In less than twelve months, we took our enterprise core from 8% growth to 22% growth.”
“Fun fact, 95% of our business comes to us. I don't have an outbound sales force, and we're almost 400,000,000.”
“By next year, literally in three months, 75% of all buyers will be either millennials or Gen Z.”