Jake Mor
- Founder at Superwall
GetLatka interview
How Superwall Reached $3.6M ARR with 2,000 Customers Powering 100M+ Paywall Views Monthly (Interview with Founder Jake Mor)
Jake Mor (Founder of Superwall) spoke to Nathan Latka on June 19, 2025.
Superwall figures from the interview
- ARR (2025)
- $3.6M
- Paid Customers (2025)
- 2,000
- Monthly Paywall Views (2025)
- 100M+
- Total Funding Raised
- $7.5M
- Average ARPU (2025)
- $1,000 per month
“Superwall so superwall is the easiest way for mobile apps to add subscriptions so that they can start making money. So, you know, if you're just starting out, you can add superwall in two lines of code. So two lines of code, you gotta paywall, start, accepting payments.”
“The average customer pays us around 1,000 to $1,500 per month. Okay. But our median is more like 2 to 300. So we skew heavily upward. I would say almost no one is paying us once 2,000 a month, which is funny because that's what the average is.”
“We run, you know, thousands of experiments per year. We've built we've built for our customers, you know, north of three to 4,000 paywalls.”