JB Kellogg
- Co-Founder at Madwire
GetLatka interview
How Madwire Reached 20,000 Customers and $500 ARPU Serving SMBs (Interview with JB Kellogg)
JB Kellogg (Co-Founder of Madwire) spoke to Nathan Latka.
Madwire figures from the interview
- Customers (2020)
- 20,000
- ARPU (2020)
- $500 per month
- Avg Contract Value (2020)
- $6,000 per year
- Team Size (2020)
- 500
- EBITDA Margin (2019)
- 1%
“Team size is 500 people.”
“Per month on average? Well, we have 20,000 customers. So when you look at it globally, it's about $500 per month per customer, about 6,000 per year. That's globally, but we do have different segments of customers. So we have like the true DIYs, which are much smaller price points and then we have customers that have all the marketing modules that are much higher price points. So those average prices are much different, but that's how it is globally.”
“So it's not 90%, it's improved quite a bit from there. It's more like 50%. Make it to that twelve month mark. But like you just said, the 50% that we lose, we're making up for with growth out of the 50% that we keep.”
Bio
Hi, I'm JB Kellogg and I'm the Co-Founder & Co-CEO of Madwire®. I founded Madwire when I was 28 years old and helped grow the company to over 100MM+ in revenue and 500+ employees in under 10 years. I guess that's pretty rare to achieve, so they call companies like that "Rocketship Companies". Our mission at Madwire is to help small businesses grow. We do this by enabling SMBs and entrepreneurs to manage and grow their brand from a singular platform called Marketing 360®. At Madwire, I enjoy being a part of building a championship team that pursues championship performances and making a difference everyday. In between all the "madness" and spending time with my amazing family, I enjoy sharing tips and lessons I've learned over the years with regards to leadership, culture, marketing and sales. Why do I do this? Because a lesson learned should be a lesson shared. And I can only maximize my radius of impact if I can help others maximize theirs.