Jesse Lempiäinen
- CEO at Geeklab
GetLatka interview
How Geeklab Reached About $50K MRR and 60 Customers (Interview with CEO Jesse Lempiäinen)
Jesse Lempiäinen (CEO of Geeklab) spoke to Nathan Latka on February 13, 2023.
Geeklab figures from the interview
- MRR (end of 2022)
- About $50K
- Paying Customers (2023)
- 60
- Average MRR per Customer (2023)
- About $1,200
- Team Size (2023)
- 9
“So on average, we're a bit over $1,000 a month, 1,200 ish. And it ranges from all the way up from like $300 a month to like 5,000 plus.”
“So it was actually 2019 when we got the idea. I was still working at Rovio back at that time and this was actually a problem that I had at Rovio. I was trying to find a tool that would allow me to actually, like, find out what would be the best app name for a new game that we were making. And I looked at the market, I saw one tool that didn't work and another one that costed like $60,000 for this one test. I was like, okay, there's got to be an easy way to do this.”
“So currently today, like we have around 60 paying customers at the moment. So we're talking about like game developers mostly, 60 ish.”
Bio
Experienced product marketing manager, previously at Rovio leading the launch for "Angry Birds Dream Blast" and successful collaborations with legends such as Iron Maiden and the Superbowl. Founded Geeklab to solve app marketing challenges, serving top mobile gaming studios and recipient of the Best App Marketing Agency award.