Joe Kaul
- Founder at Pulse.io
GetLatka interview
How Pulse Burned £1.48M to Reach 97% Prediction Accuracy and 50 Beta Users, Still Pre-Revenue (Interview with Founder Joe Kaul)
Joe Kaul (Founder of Pulse) spoke to Nathan Latka on December 15, 2021.
Pulse figures from the interview
- Revenue (2021)
- Pre-revenue
- Paying Customers (2021)
- 0
- Beta Users (2021)
- 50
- Total Funding Raised
- £150,000
- Cash Burned Since Founding (2021)
- £1,480,000
“The machine learning is now complete. We're at 97% accuracy on the prediction model.”
“On predicting the outcome of emotional responses to creative content. So when someone is publishing a piece of content, are they gonna feel angry about it? Are they gonna feel sad about it, confused, unhappy? How many people are gonna engage with it? What type of engagement is that likely to be? We can predict that with 97% accuracy now.”
“It varies. So it depends on how many campaigns they're running simultaneously, but it varies from £500 a month in in British pounds all the way up to however much they wanna be paying. But the range for SaaS subscriptions is 500 to 5,500 a month.”
Bio
Joe is a 25 year old marketing expert, owning a marketing agency and an emerging technology in the ML/AI space, Pulse. Pulse predicts the outcome of creative content before it is published, maximising ROAS for brands and marketing agencies alike.