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Joe Staples

Board of Directors at Sharpen

BIO

Im a senior B2B marketing executive CMOSVP Marketing for 22 years who advises companies around go-to-market strategy and activities. My primary experience is in SaaS MarTech employee engagement and customer experience sectors. My expertise is in two areas building a powerful differentiated brand and fueling the growth of the revenue engine. I pride myself in providing a good blend of strategy and execution. Learn more about my advisory services at www.josephstaples.com Brand Building Ive led two successful corporate name changes and brand overhauls. As the CMO of one company we took raw brand recognition from 6 to 70. Ive developed multiple award-winning ad campaigns B2B Magazine CEB and Starch awards. Revenue Engine I understand the ins and outs of the revenue engine from initial inquiry through to closed-won. Ive built demand generation teams from scratch implemented strong digital marketing campaigns and have led a marketing team that delivered 90 of all sales opportunities for the company. Recognition Technology Marketing Corporation -- Lifetime Achievement Award Novell Corporation -- Employee of the Year Author and Speaker Ive authoredco-authored articles on customer experience marketing branding leadership employee engagement and work management. My work has been featured in publications such as Ad Age Digital Marketing Magazine Customer Magazine Internet Telephony MarTech Advisor and Information Age and I have presented at major events including Dreamforce Enterprise Connect Interop CTIA Wireless Expo and Computer Telephony Expo. PhilanthropyHumanitarian For three years 2011-2014 I was honored to serve as President of the Interactive Intelligence Foundation a non-profit organization dedicated to fostering life improvements for at-risk youth. Check out below some of the articles Ive authored.