Leore Avidar
- CEO and Co-Founder at Lob
GetLatka interview
How Lob Surpassed $40M in Revenue with 5,000 Customers and a SaaS Plus Model (Interview with CEO Leore Avidar)
Leore Avidar (CEO and Co-Founder of Lob) spoke to Nathan Latka.
Lob figures from the interview
- 2018 Revenue
- Over $40,000,000
- Customers (2019)
- Over 5,000
- Total Funding Raised
- $29.4M
- Blended CAC (2019)
- $13,000
- Net Dollar Expansion per Cohort, Excluding Churn (2019)
- Over 140%
“So we have a subscription for our platform. ... So that's pure SaaS. And then there's the usage based component. So as you send out physical mail, we're gonna charge you 31¢ per postcard or for a letter, a little bit higher amount, and then you pay that at the end of the month. So it's a combination of both.”
“So new customers are typical deals around $52,000 a year.”
“So we do anywhere from our average of 52,000 all the way up to large enterprise deals of over $4,000,000.”
Bio
Leore Avidar is CEO and Co-Founder at Lob. Prior to Lob, Leore was a Technical Business Developer at Amazon Web Services and a Quant/Derivative trader at Citigroup. A University of Michigan graduate, Leore is passionate about always getting a good deal and building a great company culture.