Matt Britton
- Founder and CEO at Suzy
GetLatka interviews
How Suzy Hit $60M ARR with 400 Enterprise Customers in 2022 (Interview with CEO Matt Britton)
Matt Britton (Founder and CEO of Suzy) spoke to Nathan Latka on November 1, 2022.
Suzy figures from the interview
- ARR (2022)
- $60M
- Customers (2022)
- 400
- Avg Contract Value (2022)
- $150,000
- Revenue Growth (2022)
- 60%
- Total Funding Raised
- $100M
“We incubated what became known as suzy today while still running my agency MRY. The agency was acquired, but we had spun out the software company before the agency was acquired. And then after my earn out ended at the agency, I rejoined as CEO. Back then it was called CrowdTap, rebranded as suzy, and we launched in 2018.”
“We haven't even focused as much on quantity, and you're talking about our CrowdTap consumer panel, which we have a million registered users on. And on a monthly basis, you are correct. It's anywhere between 50 and a 100,000. Our focus has really been on the quality of those users.”
“We have 400 large enterprises that are working with us today.”
How Suzy Grew to Nearly $40M ARR and 350 Enterprise Customers in 2021 (Interview with CEO Matt Britton)
Matt Britton (Founder and CEO of Suzy) spoke to Nathan Latka on August 5, 2021.
Suzy figures from the interview
- ARR (2021)
- Nearly $40M
- Customers (2021)
- 350
- Avg Contract Value (2021)
- $110,000
- Gross Margin (2021)
- Mid-70s
- Revenue Growth (2020)
- 68%
“We serve as primarily large enterprise brands, consumer packaged goods companies, food and beverage companies, consumer technology companies, etcetera.”
“So P and G is actually a customer and companies like P and G uses across the entire product development life cycle. So that's everything from what type of product extension should they come to market with? What should the packaging look like? What should they name it? What should they price it? What should the merchandising look like? What should the advertising look like?”
Bio
Matt Britton is a world renowned expert on the impact of tomorrow’s consumer on the leading brands of today. Over the past two decades, he has provided invaluable consultation to more than half of the Fortune 500 on the influence and impact of Millennials and Gen Z. Currently at the helm of Suzy, a pioneering consumer intelligence platform, Matt has facilitated a radical transformation in how brands garner real-time feedback. Since 2016, under Matt's leadership, Suzy has garnered over $100 million in venture capital from prominent investors such as The Foundry Group, Bertelsmann Digital Media, H.I.G Capital, Tribeca Venture Partners, fashion mogul Kenneth Cole, and NBA superstar Kevin Durant. Global leaders such as Netflix, Coca-Cola, P&G, J&J, Citibank, Verizon, Nintendo, and Nestle count on Suzy to validate critical assumptions, conceive compelling new products, and construct effective marketing strategies. Before making his mark with Suzy, Matt established MRY, a digital and social media marketing agency, in 2002. With his guidance, the one-person startup transformed into a global powerhouse with over 500 employees in a span of 14 years. MRY, known for its innovative marketing strategies and successful product launches for behemoths like Microsoft, Procter & Gamble, Ford Motors, Visa, and Google, was acquired by Publicis Groupe in 2011. In addition to his impressive corporate achievements, Matt is also the author of the NY Times best-selling book, YouthNation. This publication serves as the definitive guide for organizations of all sizes looking to understand and leverage the power and influence of an unprecedented demographic, making its debut at #1 on Amazon's business book list.