Bio
Matt Britton is a world renowned expert on the impact of tomorrow’s consumer on the leading brands of today. Over the past two decades, he has provided invaluable consultation to more than half of the Fortune 500 on the influence and impact of Millennials and Gen Z. Currently at the helm of Suzy, a pioneering consumer intelligence platform, Matt has facilitated a radical transformation in how brands garner real-time feedback. Since 2016, under Matt's leadership, Suzy has garnered over $100 million in venture capital from prominent investors such as The Foundry Group, Bertelsmann Digital Media, H.I.G Capital, Tribeca Venture Partners, fashion mogul Kenneth Cole, and NBA superstar Kevin Durant. Global leaders such as Netflix, Coca-Cola, P&G, J&J, Citibank, Verizon, Nintendo, and Nestle count on Suzy to validate critical assumptions, conceive compelling new products, and construct effective marketing strategies. Before making his mark with Suzy, Matt established MRY, a digital and social media marketing agency, in 2002. With his guidance, the one-person startup transformed into a global powerhouse with over 500 employees in a span of 14 years. MRY, known for its innovative marketing strategies and successful product launches for behemoths like Microsoft, Procter & Gamble, Ford Motors, Visa, and Google, was acquired by Publicis Groupe in 2011. In addition to his impressive corporate achievements, Matt is also the author of the NY Times best-selling book, YouthNation. This publication serves as the definitive guide for organizations of all sizes looking to understand and leverage the power and influence of an unprecedented demographic, making its debut at #1 on Amazon's business book list.