Michael Cooney
- Co-Founder and CEO at WhatConverts
GetLatka talk
How WhatConverts Reached $3.6M ARR and 40,000 Customers While Staying Bootstrapped (Talk by CEO Michael Cooney)
Michael Cooney (Co-Founder and CEO of WhatConverts) gave a talk on March 10, 2022.
WhatConverts figures from the talk
- ARR (2022)
- $3.6M
- Customers (paid companies) (2022)
- 40,000
- Year-over-Year Growth (2022)
- 60%
- Free Trial Conversion Rate (2022)
- 70%
- Average Monthly Spend per Customer (2022)
- $120
“So that's allowed us to grow 60% year on year since we started.”
“we get people in for call tracking at a low fee. It's $30 a month. But once they join us, we automatically track their forms as well. Or we get their permission. So they join us for call tracking and then all of a sudden they're getting all their leads tracked with all their marketing attribution and then they're getting this great reporting as well.”
“people start at $30 a month, but on average, they end up spending four to five times that a month, with some other customers spending in many thousands per month.”