Michael McCarthy
- Co-Founder and CEO at Inkit
GetLatka interview
How Inkit Surpassed $1M Run Rate with 100 Customers and Zero Gross Churn (Interview with CEO Michael McCarthy)
Michael McCarthy (Co-Founder and CEO of Inkit) spoke to Nathan Latka.
Inkit figures from the interview
- Revenue Run Rate (at interview)
- Well past $1M
- Customers (at interview)
- 100
- Gross Revenue Churn (TTM)
- 0%
- Team Size (at interview)
- 15
- Total Funding Raised
- Under $1M
“We are a bolt on to those types of platforms or products.”
“So our first customer was a company called Bite Squad.”
“Made just a ton, a ton of emails. I believe I emailed this lady probably 15 times over the course of a month.”
Bio
Inkit’s direct mail solution tracks and automates personalized letters, marketing collateral, statements, policies, compliance notices, and other pieces of physical mail. Inkit integrates with CRMs digitizing companies’ offline points of contact with their customers - use cases include marketing campaigns, billing, and compliance notices. Inkit counts customers globally, including: P&G, Asana, and Bird.