Mikael Thuneberg
- Founder at Supermetrics
GetLatka interview
How Supermetrics Reached €46.5M ARR at 50% Year-Over-Year Growth Serving 18,000 Customers (Interview with Founder Mikael Thuneberg)
Mikael Thuneberg (Founder of Supermetrics) spoke to Nathan Latka on March 29, 2022.
Supermetrics figures from the interview
- ARR (2022)
- €46.5M
- Year-Over-Year Growth (2022)
- 50%
- Customers (2022)
- 18,000
- Net Dollar Retention (2022)
- 100%
- Team Size (2022)
- 260
“We want to give all the marketers access to all the data that they need, need to be able to do their jobs well. And that's hands on marketers, hands on analysts who need to analyze and ask all of their marketing data. Marketing data is really split up in very many different places, many different systems, so you use a lot of different advertising networks, CRMs, marketing automation tools, all kinds of different marketing technology. Very difficult to get the big picture, so we bring all of that data together for you.”
“We get a lot of a lot of sign ups from there. A couple of 100 every day. Same with the Google Data Studio marketplace. So that's also a really good source for leads for us. So those would definitely be the top two.”
“So total would be something close to 18,000.”
Bio
Supermetrics founder & CEO