logo
logo

Supermetrics revenue is $51.7 million

Supermetrics is worth $280 million valuation

Supermetrics team size is 260 employees


How did Latka collect this data?

Play

Latka collected this data by interviewing Supermetrics CEO Mikael Thuneberg on 03/29/2022

Watch the podcast
logo

Supermetrics

- Helsinki, Uusimaa, Finland

linkedinwebsite

How Supermetrics hit $51.7M Revenue with 18K customers in 2022.

Collect marketing data together.Marketing data.Gives marketers easy access to the data they need

Founded

2010

Founded

Revenue

$51.7M

2022 Revenue

YOY
-----

YOY

Funding

$45.9M

Funding


Supermetrics Revenue

In 2022, Supermetrics revenue run rate hit $51.7M in revenue.

  • 2022

    Supermetrics hit $51.7M in revenue this year

  • 2021

    Supermetrics hit $35M in revenue in 2021

  • 2020

    Supermetrics hit $26.1M in revenue in 2020

  • 2019

    Supermetrics hit $21.7M in revenue in 2019

  • 2017

    Supermetrics hit $2.2M in revenue in 2017

  • 2016

    Supermetrics hit $1.6M in revenue in 2016

  • 2015

    Supermetrics hit $600K in revenue in 2015

  • 2014

    Supermetrics hit $200K in revenue in 2014

  • 2010

    Supermetrics hit $50K in revenue in 2010

  • 2010

    Supermetrics launched in 2010 with $0 revenue

300.00% ▲200.00% ▲167.00% ▲38.00% ▲886.00% ▲20.00% ▲34.00% ▲48.00% ▲$50K$200K$600K$1.6M$2.2M$21.7M$26.1M$35M$51.7M

Supermetrics Funding History

Why are so many SaaS founders taking money from Founderpath.com instead of VC`s?

  • 2020 Secondary

    Supermetrics raised a Secondary of $42.2M at a $280M valuation in July 2020

  • 2019 Series A

    Supermetrics raised a Series A of $3.7M

FUNDING DATEROUNDAMOUNTVALUATION
07/21/2020 Secondary $42.2M $280M
05/23/2019 Series A $3.7M

Team

Supermetrics has 260 total employees and 33 sales reps that carry a quota. They have 18000 customers an engineering team of 70 and a marketing team of 12

201520182019202020223K▲47▲160▲100▲
DISTRIBUTIONQTY
Total team size
260
Engineer
70(27%)
Sales
33(13%)
Marketing
12(5%)

CEO/Founder

Mikael Thuneberg

I was struggling with getting marketing data together so decided to automate it at the company I was working for. Google liked what I did and blogged about. This led me to found a company, now called Supermetrics, which I then operated alone for 5 years, until it took off and I could start hiring.Supermetrics founder & CEO

Q&A

What`s your age?

42

Favorite online tool?

Exponea

Favorite book?

Starship Troopers

Favorite CEO?

SuperCell CEO

Advice for 20 year old self

Wish I had more self-belief that I could build a company


Customers

Supermetrics has 18K customers.

Lifetime Months

100

x

Monthly ARPU

$100

=

Lifetime Dollar

$10K

Acquisition Cost

$600

Average Annual Price

$3.2K

$0$3.2K2 month payback period024681012
$0$3.2K2 month payback period024681012

Churn

Supermetrics has an annual churn rate of 12.00%.

-100-500%50100

Gross Annual Dollar Churn

-12.00%

Annual Dollar Expansion

13.00%

Net Revenue Retention

101.00%


About Supermetrics

Monthly Revenue

$4.3M

-

Total Expenses

$0.0

=

Net Income

$0.0

EBIDTA Margin

0.0%

+

YOY Growth

47.71%

=

Rule of 40

48


Supermetrics Board of Directors

NamePosition
Alex LimInvestorBoard Member
Irena GoldenbergBoard Director
Patrik BackmanBoard Member

Supermetrics Executives

NamePosition
Mikael Thuneberg CEO
Henna Makinen Chief Financial Officer
Mikael Thuneberg Chief Executive OfficerFounder

Supermetrics Employees

NamePosition
Mikael Thuneberg CEO
Ivana Forbes Head Of Design
Alex Lim InvestorBoard Member
Niklas Lampen Head of Custom Connectors
Ari-Pekka Koponen Senior JavaScript Engineer
Antti L Senior Developer
Henna Makinen Chief Financial Officer
Irena Goldenberg Board Director
Heidi Virta Web Engineer
Patrik Backman Board Member
Mikael Thuneberg Chief Executive OfficerFounder

Frequently Asked Questions about Supermetrics

When was Supermetrics founded?

Supermetrics was founded in 2010.

How much revenue does Supermetrics generate?

Supermetrics generates $51.7M in revenue.

Who is the CEO of Supermetrics?

The CEO of Supermetrics is Mikael Thuneberg.

How much funding does Supermetrics have?

Supermetrics was raised $45.9M.

How many employees does Supermetrics have?

Supermetrics has raised 260 employees.

Where is Supermetrics headquarters?

Supermetrics headquater is at Finland