How Supermetrics hit $73.6M revenue and 18K customers in 2023.
Supermetrics is a Finnish company that provides a popular business analytics and reporting platform for businesses and marketers. The company was founded in 2013 by Mikael Thuneberg and has since grown into a profitable business with over 14,000 customers worldwide. Supermetrics' platform allows businesses to gather data from various marketing platforms and present it in a user-friendly and customizable format. The company is headquartered in Helsinki, Finland, but also has offices in Vilnius, Lithuania, and Budapest, Hungary.
2013
Founded
$73.6M
2023 Revenue
42.44%
YOY
$45.9M
Funding
Supermetrics Revenue
In 2023, Supermetrics revenue run rate hit $73.6M in revenue.
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2023
Supermetrics hit $73.6M in revenue in 2023
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2022
Supermetrics hit $51.7M in revenue in 2022
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2022
Supermetrics hit $51.7M in revenue in 2022
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2021
Supermetrics hit $35M in revenue in 2021
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2021
Supermetrics hit $35M in revenue in 2021
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2020
Supermetrics hit $26.1M in revenue in 2020
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2019
Supermetrics hit $21.7M in revenue in 2019
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2017
Supermetrics hit $2.2M in revenue in 2017
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2016
Supermetrics hit $1.6M in revenue in 2016
-
2015
Supermetrics hit $600K in revenue in 2015
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2014
Supermetrics hit $200K in revenue in 2014
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2010
Supermetrics hit $50K in revenue in 2010
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2013
Supermetrics launched in 2013 with $0 revenue
Supermetrics Funding History
-
2020 Secondary
Supermetrics raised a Secondary of in July, 2020
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2019 Series A
Supermetrics raised a Series A of in May, 2019
| FUNDING DATE | ROUND | AMOUNT | VALUATION |
|---|---|---|---|
| July, 21 2020 | Secondary | ||
| May, 23 2019 | Series A |
Team
Supermetrics has 366 total employees and 87 sales reps that carry a quota. They have 18,000 customers an engineering team of 84 and a marketing team of 12.
| DISTRIBUTION | QTY |
|---|---|
| Total team size | 366 |
| Engineer | 84 (23%) |
| Sales | 87 (24%) |
| Marketing | 12 (3%) |
Founder / CEO
Mikael Thuneberg
Supermetrics founder & CEO
Q&A
-
What's your age?
41
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Favorite online tool?
Google Sheets
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Favorite book?
Bad Blood
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Favorite CEO?
None
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Advice for 20 year old self
-
Customers
Churn
Supermetrics Executives
| Name | Position | Working Email | Personal Email |
|---|---|---|---|
| Mikael Thuneberg | CEO | [email protected] | - |
| Mikael Thuneberg | Chief Executive Officer, Founder | - | [email protected] |
Supermetrics Employees
| Name | Position | Working Email | Personal Email |
|---|---|---|---|
| Mikael Thuneberg | CEO | [email protected] | - |
| Ari-Pekka Koponen | Senior Java, Script Engineer | - | [email protected] |
| Mikael Thuneberg | Chief Executive Officer, Founder | - | [email protected] |
| Ivana Forbes | Head Of Design | - | [email protected] |
| Niklas Lampen | Head of Custom Connectors | - | [email protected] |
| Antti L | Senior Developer | - | [email protected] |
| Henna Makinen | Chief Financial Officer | - | [email protected] |
| Heidi Virta | Web Engineer | - | - |
| Alexander Lim | Investor | - | - |
Supermetrics Board of Directors
| Name | Position | Working Email | Personal Email |
|---|---|---|---|
| Eric Liaw | Board Member | [email protected] | - |
| Alex Lim | Investor, Board Member | - | [email protected] |
| Irena Goldenberg | Board Director | [email protected] | [email protected] |
| Patrik Backman | Board Member | - | [email protected] |
Frequently Asked Questions about Supermetrics
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When was Supermetrics founded?
Supermetrics was founded in 2013.
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How much revenue does Supermetrics generate?
Supermetrics generates $73.6M in revenue.
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Who is the CEO of Supermetrics
The CEO of Supermetrics is Mikael Thuneberg.
-
How much funding does Supermetrics have?
Supermetrics raised $45.9M.
-
How many employees does Supermetrics have?
Supermetrics has 366 employees.
-
Where is Supermetrics headquarters?
Supermetrics is headquartered at Kaivokatu 10 A, Helsinki, Uusimaa, 100, Finland
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