How Supermetrics hit $55.0M in Revenue with 15K Customers in 2021.
About Supermetrics
Collect marketing data together|Marketing data
$4.6M
+ $1.5M (48.25%)
$4.5M
$100.0K
2.18%
48.25%
50
How did Latka collect this data?
Latka collected this data by interviewing Supermetrics CEO Mikael Thuneberg on 11/06/2021
Headquarters
HelsinkiFinlandSupermetrics Revenue
In 2021, Supermetrics revenue run rate hit $55.0M in revenue.
Supermetrics Valuation and Funding History
| Funding Date | Round | Amount | Total | Valuation |
|---|---|---|---|---|
| 10/21/2020 | Secondary | $40.0M | $400.0M | |
| 05/23/2019 | Series A | $3.5M |
Customers
Supermetrics has 15K customers.
100
$100.0
$10.0K
$400.0
$1.2K
Churn
Supermetrics has an annual churn rate of 12.00%
Churn vs Expansion
-12.00%
13.00%
101.00%
Team
Employees
Supermetrics has 130 employees. They have 33 sales reps that carry a quota, an engineering team of 30 and a marketing team of 12.
| Distribution | Qty |
|---|---|
Total Team Size | 130 |
Engineers | 30 (23%) |
Sales | 33 (25%) |
Marketing | 12 (9%) |
CEO/Founder
Mikael Thuneberg
I was struggling with getting marketing data together so decided to automate it at the company I was working for. Google liked what I did and blogged about. This led me to found a company, now called Supermetrics, which I then operated alone for 5 years, until it took off and I could start hiring.|Supermetrics founder & CEO
CEO Q&A
39
Google Sheets
When genius fails
Jason Lempkin
Start earlier
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Supermetrics Board of Directors
| Name | Position |
|---|---|
| Irena Goldenberg | Board Director |
| Patrik Backman | Board Member |
| Alex Lim | Investor, Board Member |
Supermetrics Executives
| Name | Position |
|---|---|
| Mikael Thuneberg | Chief Executive Officer, Founder |
| Henna Makinen | Chief Financial Officer |
Supermetrics Employees
| Name | Position |
|---|---|
| Ivana Forbes | Head Of Design |
| Niklas Lampen | Head of Custom Connectors |
| Antti L | Senior Developer |
| Ari-Pekka Koponen | Senior JavaScript Engineer |
| Heidi Virta | Web Engineer |
Frequently Asked Questions about Supermetrics
When was Supermetrics founded?
Supermetrics was founded in 2010.
Who is the CEO of Supermetrics?
The CEO of Supermetrics is Mikael Thuneberg
How many employees does Supermetrics have?
Supermetrics has 130 employees.
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