2020 Revenue

$37.1M

YOY

70.97%

Funding

$43.5M

Overview

About Supermetrics

Collect marketing data together|Marketing data

Monthly Revenue

$3.1M

+ $1.3M (70.97%)
Total Expenses

$3.0M

=
Net Income

$100.0K

Ebidta Margin

3.23%

+
YOY Growth

70.97%

=
Rule of 40

74


How did Latka collect this data?

Podcast Youtube video

Latka collected this data by interviewing Supermetrics CEO Mikael Thuneberg on 12/01/2020

Watch the podcast


Headquarters

HelsinkiFinland

Supermetrics Revenue vs Funding

$Funding$Revenue

Revenue

In 2020, Supermetrics revenue run rate hit $37.1M in revenue.

300.00%▲200.00%▲167.00%▲38.00%▲886.00%▲71.00%▲$50.0K$200.0K$600.0K$1.6M$2.2M$21.7M$37.1M

Funding History

Why are so many SaaS founders taking money from Founderpath.com instead of VC's?

Supermetrics has raised $43.5M.

Funding DateRoundTotalValuation
10/21/2020$40.0M$400.0M
05/23/2019$3.5M

Customers

Supermetrics has 15K customers.

Lifetime Months

100

×
Monthly ARPU

$100.0

=
Lifetime Dollars

$10.0K


Acquisition Cost

$400.0

Average Annual Price

$1.2K

$0$1.2K4 month payback period024681012

Churn

Supermetrics has an annual churn rate of 12.00%

Churn vs Expansion

-100-500%50100
Gross Annual Dollar Churn

-12.00%

Annual Dollar Expansion

13.00%

Net Revenue Retention

101.00%

Team

Employees

Supermetrics has 130 employees. They have 33 sales reps that carry a quota, an engineering team of 30 and a marketing team of 12.

20152018201920203300.00%▲47.00%▲82.00%▲
DistributionQty

Total Team Size

130

Engineers

30 (23%)

Sales

33 (25%)

Marketing

12 (9%)

CEO/Founder

Mikael Thuneberg

I was struggling with getting marketing data together so decided to automate it at the company I was working for. Google liked what I did and blogged about. This led me to found a company, now called Supermetrics, which I then operated alone for 5 years, until it took off and I could start hiring.|Supermetrics founder & CEO


CEO Q&A

What's your age?

39

Favorite online tool?

Google Sheets

Favorite book?

When genius fails

Favorite CEO?

Jason Lempkin

Advice for 20 year old self

Start earlier


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Supermetrics Board of Directors

NamePosition
Irena GoldenbergBoard Director
Patrik BackmanBoard Member
Alex LimInvestor, Board Member

Supermetrics Executives

NamePosition
Mikael ThunebergChief Executive Officer, Founder
Henna MakinenChief Financial Officer

Supermetrics Employees

NamePosition
Ivana ForbesHead Of Design
Niklas LampenHead of Custom Connectors
Antti LSenior Developer
Ari-Pekka KoponenSenior JavaScript Engineer
Heidi VirtaWeb Engineer

Frequently Asked Questions about Supermetrics

When was Supermetrics founded?

Supermetrics was founded in 2010.


Who is the CEO of Supermetrics?

The CEO of Supermetrics is Mikael Thuneberg


How many employees does Supermetrics have?

Supermetrics has 130 employees.

How much revenue does Supermetrics generate?

Supermetrics generates $37.1M in revenue.


How much funding does Supermetrics have?

Supermetrics has raised $43.5M.


Where is Supermetrics headquarters?

Supermetrics is headquartered at HelsinkiFinland

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