Collect marketing data together|Marketing data
Latka collected this data by interviewing Supermetrics CEO Mikael Thuneberg on 12/01/2020
In 2020, Supermetrics revenue run rate hit $37.1M in revenue.
Supermetrics has 15K customers.
Supermetrics has an annual churn rate of 12.00%
Churn vs Expansion
Supermetrics has 130 employees. They have 33 sales reps that carry a quota, an engineering team of 30 and a marketing team of 12.
Total Team Size
I was struggling with getting marketing data together so decided to automate it at the company I was working for. Google liked what I did and blogged about. This led me to found a company, now called Supermetrics, which I then operated alone for 5 years, until it took off and I could start hiring.|Supermetrics founder & CEO
When genius fails
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|Irena Goldenberg||Board Director|
|Patrik Backman||Board Member|
|Alex Lim||Investor, Board Member|
|Mikael Thuneberg||Chief Executive Officer, Founder|
|Henna Makinen||Chief Financial Officer|
Supermetrics was founded in 2010.
The CEO of Supermetrics is Mikael Thuneberg
Supermetrics has 130 employees.
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