2021 Revenue






How Supermetrics hit $55.0M in Revenue with 15K Customers in 2021.

About Supermetrics

Collect marketing data together|Marketing data

Monthly Revenue


+ $1.5M (48.25%)
Total Expenses


Net Income


Ebidta Margin


YOY Growth


Rule of 40


How did Latka collect this data?

Podcast Youtube video

Latka collected this data by interviewing Supermetrics CEO Mikael Thuneberg on 11/06/2021

Watch the podcast



Supermetrics Revenue

In 2021, Supermetrics revenue run rate hit $55.0M in revenue.


Supermetrics Valuation and Funding History

Supermetrics has raised a total of $43.5M.

Why are so many SaaS founders taking money from Founderpath.com instead of VC's?
Funding DateRoundAmountTotalValuation
05/23/2019Series A$3.5M


Supermetrics has 15K customers.

Lifetime Months


Monthly ARPU


Lifetime Dollars


Acquisition Cost


Average Annual Price


$0$1.2K4 month payback period024681012


Supermetrics has an annual churn rate of 12.00%

Churn vs Expansion

Gross Annual Dollar Churn


Annual Dollar Expansion


Net Revenue Retention




Supermetrics has 130 employees. They have 33 sales reps that carry a quota, an engineering team of 30 and a marketing team of 12.


Total Team Size



30 (23%)


33 (25%)


12 (9%)


Mikael Thuneberg

I was struggling with getting marketing data together so decided to automate it at the company I was working for. Google liked what I did and blogged about. This led me to found a company, now called Supermetrics, which I then operated alone for 5 years, until it took off and I could start hiring.|Supermetrics founder & CEO


What's your age?


Favorite online tool?

Google Sheets

Favorite book?

When genius fails

Favorite CEO?

Jason Lempkin

Advice for 20 year old self

Start earlier

Is this your company? Add our badge to your website:

Supermetrics Board of Directors

Irena GoldenbergBoard Director
Patrik BackmanBoard Member
Alex LimInvestor, Board Member

Supermetrics Executives

Mikael ThunebergChief Executive Officer, Founder
Henna MakinenChief Financial Officer

Supermetrics Employees

Ivana ForbesHead Of Design
Niklas LampenHead of Custom Connectors
Antti LSenior Developer
Ari-Pekka KoponenSenior JavaScript Engineer
Heidi VirtaWeb Engineer

Frequently Asked Questions about Supermetrics

When was Supermetrics founded?

Supermetrics was founded in 2010.

Who is the CEO of Supermetrics?

The CEO of Supermetrics is Mikael Thuneberg

How many employees does Supermetrics have?

Supermetrics has 130 employees.

How much revenue does Supermetrics generate?

Supermetrics generates $55.0M in revenue.

How much funding does Supermetrics have?

Supermetrics has raised $43.5M.

Where is Supermetrics headquarters?

Supermetrics is headquartered at HelsinkiFinland

People Also Viewed

Zoom logo


Zoom is a software company that offers a communications platform that connects people through video, voice, chat, and content sharing.

Dropbox logo


Backup and share files in the cloud.

Atlassian logo


Atlassian provides collaboration, development, and issue tracking software for teams.

TeamViewer logo


TeamViewer AG is a global remote connectivity platform. It empowers users to connect anyone, anything, anywhere, anytime. The TeamViewer offers secure remote access, support, control and collaboration capabilities for online endpoints of any kind and supports businesses of all sizes to tap into their full digital potential.

Good Technology logo

Good Technology

Good Technology engages in delivering solutions across all stages of the mobility lifecycle for enterprises and governments worldwide. The company offers a comprehensive, end-to-end solutions portfolio, consisting of a suite of collaboration applications, a secure mobility platform, mobile device management, unified monitoring, management and analytics, and a third-party application and partner ecosystem. The company was founded in 1996 and is headquartered in California, United States. It seeks to acquire those companies which will enhance its capabilities to provide customers with embedded corporate data plan support across business-required apps and also broaden its carrier relationships, offering organizations more access and choice to work with preferred wireless operators. Its acquisition strategy is to enhance device management for the broadest range of devices, including laptops, tablets, and leading smartphone platforms.

WorkFront logo


Workfront is a Lehi, Utah-based software company that develops web-based work management and project management software that features enterprise work management, issue tracking, document management time tracking and portfolio management.|Workfront providers cloud-based enterprise work management solutions for enterprise teams

View Instantly:

Create a free account to view data on 30,318 SaaS Companies

30,318 companies | Updated Wed Dec 08 2021

GetLatka is the only place to get accurate revenue data on SaaS companies. You'll also see valuations, growth rates, CEO emails and 28 other metrics per company. Signup below to view instantly.

We interview hard-to-reach SaaS founders.


Then take audio data and organize it in charts and excel.