Supermetrics revenue hit $73.6M in 2024

Supermetrics generates revenue from 18000 customers


Kaivokatu 10 A, Helsinki, Uusimaa, 100, Finland

How did Latka collect this data?

Latka collected this data by interviewing Supermetrics CEO Mikael Thuneberg on Mar 29, 2022

About Company RevenueFundingTeamFounder/CEOCustomersCEO Net Worth

How Supermetrics hit $73.6M revenue and 18K customers in 2023.

Supermetrics is a Finnish company that provides a popular business analytics and reporting platform for businesses and marketers. The company was founded in 2013 by Mikael Thuneberg and has since grown into a profitable business with over 14,000 customers worldwide. Supermetrics' platform allows businesses to gather data from various marketing platforms and present it in a user-friendly and customizable format. The company is headquartered in Helsinki, Finland, but also has offices in Vilnius, Lithuania, and Budapest, Hungary.






2023 Revenue







Supermetrics Revenue

In 2023, Supermetrics revenue run rate hit $73.6M in revenue.

  • 2023

    Supermetrics hit $73.6M in revenue in 2023

  • 2022

    Supermetrics hit $51.7M in revenue in 2022

  • 2022

    Supermetrics hit $51.7M in revenue in 2022

  • 2021

    Supermetrics hit $35M in revenue in 2021

  • 2021

    Supermetrics hit $35M in revenue in 2021

  • 2020

    Supermetrics hit $26.1M in revenue in 2020

  • 2019

    Supermetrics hit $21.7M in revenue in 2019

  • 2017

    Supermetrics hit $2.2M in revenue in 2017

  • 2016

    Supermetrics hit $1.6M in revenue in 2016

  • 2015

    Supermetrics hit $600K in revenue in 2015

  • 2014

    Supermetrics hit $200K in revenue in 2014

  • 2010

    Supermetrics hit $50K in revenue in 2010

  • 2013

    Supermetrics launched in 2013 with $0 revenue

Supermetrics Funding History

  • 2020 Secondary

    Supermetrics raised a Secondary of in July, 2020

  • 2019 Series A

    Supermetrics raised a Series A of in May, 2019

July, 21 2020 Secondary
May, 23 2019 Series A


Supermetrics has 366 total employees and 87 sales reps that carry a quota. They have 18,000 customers an engineering team of 84 and a marketing team of 12.

Total team size 366
Engineer 84 (23%)
Sales 87 (24%)
Marketing 12 (3%)

Founder / CEO

Mikael Thuneberg

Supermetrics founder & CEO


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Supermetrics Executives

Name Position Working Email Personal Email
Mikael Thuneberg CEO [email protected] -
Mikael Thuneberg Chief Executive Officer, Founder - [email protected]

Supermetrics Employees

Name Position Working Email Personal Email
Mikael Thuneberg CEO [email protected] -
Ari-Pekka Koponen Senior Java, Script Engineer - [email protected]
Mikael Thuneberg Chief Executive Officer, Founder - [email protected]
Ivana Forbes Head Of Design - [email protected]
Niklas Lampen Head of Custom Connectors - [email protected]
Antti L Senior Developer - [email protected]
Henna Makinen Chief Financial Officer - [email protected]
Heidi Virta Web Engineer - -
Alexander Lim Investor - -

Supermetrics Board of Directors

Name Position Working Email Personal Email
Eric Liaw Board Member [email protected] -
Alex Lim Investor, Board Member - [email protected]
Irena Goldenberg Board Director [email protected] [email protected]
Patrik Backman Board Member - [email protected]

Frequently Asked Questions about Supermetrics

  • When was Supermetrics founded?

    Supermetrics was founded in 2013.

  • How much revenue does Supermetrics generate?

    Supermetrics generates $73.6M in revenue.

  • Who is the CEO of Supermetrics

    The CEO of Supermetrics is Mikael Thuneberg.

  • How much funding does Supermetrics have?

    Supermetrics raised $45.9M.

  • How many employees does Supermetrics have?

    Supermetrics has 366 employees.

  • Where is Supermetrics headquarters?

    Supermetrics is headquartered at Kaivokatu 10 A, Helsinki, Uusimaa, 100, Finland

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