How Supermetrics hit $37.1M in Revenue with 15K Customers in 2020.
About Supermetrics
Collect marketing data together|Marketing data
$3.1M
+ $1.3M (70.97%)
$3.0M
$100.0K
3.23%
70.97%
74
How did Latka collect this data?
Latka collected this data by interviewing Supermetrics CEO Mikael Thuneberg on 12/01/2020
Headquarters
HelsinkiFinlandSupermetrics Revenue
In 2020, Supermetrics revenue run rate hit $37.1M in revenue.
Supermetrics Valuation and Funding History
| Funding Date | Round | Amount | Total | Valuation |
|---|---|---|---|---|
| 10/21/2020 | $40.0M | $400.0M | ||
| 05/23/2019 | $3.5M |
Customers
Supermetrics has 15K customers.
100
$100.0
$10.0K
$400.0
$1.2K
Churn
Supermetrics has an annual churn rate of 12.00%
Churn vs Expansion
-12.00%
13.00%
101.00%
Team
Employees
Supermetrics has 130 employees. They have 33 sales reps that carry a quota, an engineering team of 30 and a marketing team of 12.
| Distribution | Qty |
|---|---|
Total Team Size | 130 |
Engineers | 30 (23%) |
Sales | 33 (25%) |
Marketing | 12 (9%) |
CEO/Founder
Mikael Thuneberg
I was struggling with getting marketing data together so decided to automate it at the company I was working for. Google liked what I did and blogged about. This led me to found a company, now called Supermetrics, which I then operated alone for 5 years, until it took off and I could start hiring.|Supermetrics founder & CEO
CEO Q&A
39
Google Sheets
When genius fails
Jason Lempkin
Start earlier
Is this your company? Add our badge to your website:
Supermetrics Board of Directors
| Name | Position |
|---|---|
| Irena Goldenberg | Board Director |
| Patrik Backman | Board Member |
| Alex Lim | Investor, Board Member |
Supermetrics Executives
| Name | Position |
|---|---|
| Mikael Thuneberg | Chief Executive Officer, Founder |
| Henna Makinen | Chief Financial Officer |
Supermetrics Employees
| Name | Position |
|---|---|
| Ivana Forbes | Head Of Design |
| Niklas Lampen | Head of Custom Connectors |
| Antti L | Senior Developer |
| Ari-Pekka Koponen | Senior JavaScript Engineer |
| Heidi Virta | Web Engineer |
Frequently Asked Questions about Supermetrics
When was Supermetrics founded?
Supermetrics was founded in 2010.
Who is the CEO of Supermetrics?
The CEO of Supermetrics is Mikael Thuneberg
How many employees does Supermetrics have?
Supermetrics has 130 employees.
People Also Viewed
Zoom
Zoom is a software company that offers a communications platform that connects people through video, voice, chat, and content sharing.
Dropbox
Backup and share files in the cloud.
Atlassian
Atlassian provides collaboration, development, and issue tracking software for teams.
TeamViewer
TeamViewer AG is a global remote connectivity platform. It empowers users to connect anyone, anything, anywhere, anytime. The TeamViewer offers secure remote access, support, control and collaboration capabilities for online endpoints of any kind and supports businesses of all sizes to tap into their full digital potential.
Good Technology
Good Technology engages in delivering solutions across all stages of the mobility lifecycle for enterprises and governments worldwide. The company offers a comprehensive, end-to-end solutions portfolio, consisting of a suite of collaboration applications, a secure mobility platform, mobile device management, unified monitoring, management and analytics, and a third-party application and partner ecosystem. The company was founded in 1996 and is headquartered in California, United States. It seeks to acquire those companies which will enhance its capabilities to provide customers with embedded corporate data plan support across business-required apps and also broaden its carrier relationships, offering organizations more access and choice to work with preferred wireless operators. Its acquisition strategy is to enhance device management for the broadest range of devices, including laptops, tablets, and leading smartphone platforms.
WorkFront
Workfront is a Lehi, Utah-based software company that develops web-based work management and project management software that features enterprise work management, issue tracking, document management time tracking and portfolio management.
View Instantly:
Create a free account to view data on 30,318 SaaS Companies
30,318 companies | Updated Sun Jul 25 2021
GetLatka is the only place to get accurate revenue data on SaaS companies. You'll also see valuations, growth rates, CEO emails and 28 other metrics per company. Signup below to view instantly.
Have an account? Login
We interview hard-to-reach SaaS founders.
Then take audio data and organize it in charts and excel.
