Supermetrics revenue is $51.7 million
Supermetrics is worth $280 million valuation
Supermetrics team size is 260 employees
How did Latka collect this data?
Latka collected this data by interviewing Supermetrics CEO Mikael Thuneberg on 03/29/2022
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Supermetrics
- Helsinki, Uusimaa, Finland
How Supermetrics hit $51.7M Revenue with 18K customers in 2022.
Collect marketing data together.Marketing data.Gives marketers easy access to the data they need
2010
Founded
$51.7M
2022 Revenue
YOY
$45.9M
Funding
Supermetrics Revenue
In 2022, Supermetrics revenue run rate hit $51.7M in revenue.
2022
Supermetrics hit $51.7M in revenue this year
2021
Supermetrics hit $35M in revenue in 2021
2020
Supermetrics hit $26.1M in revenue in 2020
2019
Supermetrics hit $21.7M in revenue in 2019
2017
Supermetrics hit $2.2M in revenue in 2017
2016
Supermetrics hit $1.6M in revenue in 2016
2015
Supermetrics hit $600K in revenue in 2015
2014
Supermetrics hit $200K in revenue in 2014
2010
Supermetrics hit $50K in revenue in 2010
2010
Supermetrics launched in 2010 with $0 revenue
Supermetrics Funding History
Why are so many SaaS founders taking money from Founderpath.com instead of VC`s?
2020 Secondary
Supermetrics raised a Secondary of $42.2M at a $280M valuation in July 2020
2019 Series A
Supermetrics raised a Series A of $3.7M
| FUNDING DATE | ROUND | AMOUNT | VALUATION |
|---|---|---|---|
| 07/21/2020 | Secondary | $42.2M | $280M |
| 05/23/2019 | Series A | $3.7M |
Team
Supermetrics has 260 total employees and 33 sales reps that carry a quota. They have 18000 customers an engineering team of 70 and a marketing team of 12
| DISTRIBUTION | QTY |
|---|---|
| Total team size | 260 |
| Engineer | 70(27%) |
| Sales | 33(13%) |
| Marketing | 12(5%) |
CEO/Founder
Mikael Thuneberg
I was struggling with getting marketing data together so decided to automate it at the company I was working for. Google liked what I did and blogged about. This led me to found a company, now called Supermetrics, which I then operated alone for 5 years, until it took off and I could start hiring.Supermetrics founder & CEO
Q&A
What`s your age?
42
Favorite online tool?
Exponea
Favorite book?
Starship Troopers
Favorite CEO?
SuperCell CEO
Advice for 20 year old self
Wish I had more self-belief that I could build a company
Customers
Supermetrics has 18K customers.
Lifetime Months
100
x
Monthly ARPU
$100
=
Lifetime Dollar
$10K
Acquisition Cost
$600
Average Annual Price
$3.2K
Churn
Supermetrics has an annual churn rate of 12.00%.
Gross Annual Dollar Churn
-12.00%
Annual Dollar Expansion
13.00%
Net Revenue Retention
101.00%
About Supermetrics
Monthly Revenue
$4.3M
-
Total Expenses
$0.0
=
Net Income
$0.0
EBIDTA Margin
0.0%
+
YOY Growth
47.71%
=
Rule of 40
48
Supermetrics Board of Directors
| Name | Position |
|---|---|
| Alex Lim | InvestorBoard Member |
| Irena Goldenberg | Board Director |
| Patrik Backman | Board Member |
Supermetrics Executives
| Name | Position |
|---|---|
| Mikael Thuneberg | CEO |
| Henna Makinen | Chief Financial Officer |
| Mikael Thuneberg | Chief Executive OfficerFounder |
Supermetrics Employees
| Name | Position |
|---|---|
| Mikael Thuneberg | CEO |
| Ivana Forbes | Head Of Design |
| Alex Lim | InvestorBoard Member |
| Niklas Lampen | Head of Custom Connectors |
| Ari-Pekka Koponen | Senior JavaScript Engineer |
| Antti L | Senior Developer |
| Henna Makinen | Chief Financial Officer |
| Irena Goldenberg | Board Director |
| Heidi Virta | Web Engineer |
| Patrik Backman | Board Member |
| Mikael Thuneberg | Chief Executive OfficerFounder |
Frequently Asked Questions about Supermetrics
When was Supermetrics founded?
Supermetrics was founded in 2010.
How much revenue does Supermetrics generate?
Supermetrics generates $51.7M in revenue.
Who is the CEO of Supermetrics?
The CEO of Supermetrics is Mikael Thuneberg.
How much funding does Supermetrics have?
Supermetrics was raised $45.9M.
How many employees does Supermetrics have?
Supermetrics has raised 260 employees.
Where is Supermetrics headquarters?
Supermetrics headquater is at Finland