GetLatka interview
How Clockify Reached 600,000 Monthly Active Users and Nearly 30 Enterprise Customers with Zero Ad Spend (Interview with Nenad Milanović)
Nenad Milanovic (Founder of Clockify) spoke to Nathan Latka on May 21, 2019.
Clockify figures from the interview
- Monthly Active Users (Cloud) (2019)
- 600,000
- Enterprise Customers (On-Premise) (2019)
- Nearly 30
- Cloud ARPU (2019)
- $19 per month
- Team Size (2019)
- 70
- Paid Advertising Spend (2019)
- $0
“It's time tracking software, right? Pretty known concept. We make money by charging subscription per workspace. It's 10 and $30 a month in the cloud. We also have a self hosted enterprise edition that costs significantly more because each time when we have a big customer, they have some special needs that we have to customize. That's where we make 80% of our revenue.”
“So if you type time tracking, we're gonna be first in Google. So if you type time tracker, we're gonna be first in Google. With that position in Google, it's very easy for us to get the top of the funnel.”
“We spend $0 on advertising and yeah, that's... Most of our traffic and most of our top of the funnel leads are coming from search engines.”
Bio
Entrepreneur with 15 years of managerial experience in engineering and software development. The founder of Clockify, a time tracker with over a million users worldwide. Nenad's company COING develops Software-as-a-Service solutions, but also its own products, as well as invests in technology startups.