Niks Jansons
- Founder at NJ Media and Sharpify
GetLatka interview
How NJ Media Reached €360,000 in 2020 Revenue and 20 Recurring Clients as a Bootstrapped Lead Generation Agency for Architects (Interview with Founder Niks Jansons)
Niks Jansons (Founder of NJ Media) spoke to Nathan Latka on December 8, 2021.
NJ Media figures from the interview
- Revenue (Agency) (2020)
- €360,000
- Customers (Recurring) (2021)
- 20
- Gross Margin (2021)
- 60%
- Team Size (2021)
- 12
- Avg Contract Value (2021)
- €3,000
“That tool is called Sharpify. Why we're doing that? Because nj-media is a lead generation agency that we are currently doing around 60 to €80,000 a month. And we saw many of our customers struggling to convert leads. So we made a small CRM, which kinda helps them to manage them, talk with them, communicate them, activity planning, deal planning, so they can close more deals.”
“What we did so one of our mentors teach me to sell upfront a of expensive package, is around 3,000, 4,000. And then we are selling them a continuity that seems very cheaply, but still we have problem with churn. So our our stickiness on average is like three months, which we are trying to fix because nj-media when we started, we were doing basically every type of service business and now we're specifically working with architects and interior design companies outside of Latvia.”
“...there's like nobody doing this stuff. And the dudes who are doing that, it's super old school guys. And that's why we chose this niche.”
Bio
Currently, 27y. Started at 2019 - 109k, 2020 - 380k, 2021 - will be around 700k. Team of 15 people. From Latvia, Riga. Want to build a 100m company. YT - https://www.youtube.com/channel/UC0wZR63TagxmMBW0X84hbew INST - https://www.instagram.com/niksjansons/ Stay Sharp!