Peter Merkert
- Co-Founder at retraced
GetLatka interview
How Retraced Hit 50 Customers at €800 Monthly ARPU Building a Fashion Supply Chain Sustainability Platform (Interview with Co-Founder Peter Merkert)
Peter Merkert (Co-Founder of retraced) spoke to Nathan Latka on November 10, 2021.
retraced figures from the interview
- Customers (2021)
- 50
- ARPU (2021)
- €800 per month
- Team Size (2021)
- 24
- Seed Funding (2020)
- $1.2M
- Engineers (2021)
- 14
“Every fashion company you can imagine might be a client of retraced because we are building a sustainability management platform for the fashion industry.”
“It's very tricky and challenging to build this tool actually because you can't just build it for one party, you have to build it for all to make a benefit out of it. The problem in the fashion industry is it's non digitalized and very low connectivity here.”
“I think we are about 50 brands already.”
Bio
I am a tech wizard with strong business knowledge how to run a company successfully. I started early to realize that the true challenge in our society will be bridging the tech and non-tech world. Especially with topics like blockchain, more confusion is created than problems solved. But asides the tech knowledge, I am a fast leaner to adopt to todays challenge running a company: Including semi-remote setup, agility in development and quick learn iteration loops to fail fast 🙂