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Pietari Suvanto

  • Co-Founder and CEO at Vainu
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How Vainu Reached $12M ARR with 1,200 Customers and 100% Net Dollar Retention (Interview with CEO Pietari Suvanto)

Pietari Suvanto (Co-Founder and CEO of Vainu) spoke to Nathan Latka on October 26, 2022.

Vainu figures from the interview

ARR (2022)
$12M
Customers (2022)
1,200
Net Dollar Retention (2022)
100%
Team Size (2022)
130
Total Funding Raised
$4M
“Well, I think 2019, we were a little bit more focused for the sales people and now we're more focused to the revenue ops people. So how it differs in the product is really that we've built good integrations, good connectors so that we are very good at integrating our data into the platforms where the actual work really these days happen.”
“It's actually a funny story. I think we had 2,500 when we talked last time. Now we have 1,200. So we've actually because we've shifted the strategy a bit. We get rid of those customers that we felt is not good for our strategy and double down on those at work. And then, yeah, that's the situation now. So we have actually half of the amount we had last time.”
“Well, we don't pay attention to them. So, I mean, if they wanna pay, then then they do. But but, of course, that that customer segment that that we don't wanna keep, typically, churn is very high. So the problem sort of takes care of them itself on a natural basis, I would say. And then you put your time and money to those that you want to keep. Then of course, the churn and the returns just go significantly up.”

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Bio

I am the co-founder and CEO of Vainu. Our mission is to generate revenue to our customers by collecting firmographic data and making it actionable by integrating it to our customers' business processes such as CRMs, marketing automation tools and data warehouses.

Company

Vainu

Helsinki, Finland · Founded 2014

Revenue
$17.3M
Funding
$4M
Team size
85
Customers
1.2K

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