Rajan Maruthavanan
- Co-Founder, Upekkha at upekkha
GetLatka talk
How Upekkha's 108-Startup Cohort Beats the 15% SaaS Survival Rate (Interview with Accelerator Co-Founder Rajan Maruthavanan)
Rajan Maruthavanan (Co-Founder, Upekkha) gave a talk on March 17, 2023.
upekkha figures from the talk
- Portfolio Startups (2023)
- 108
- Cohorts Completed (2023)
- 11
- Cohort 1 Success Rate
- 8 out of 10 crossed $1M ARR
- Social Pilot ARR (2022)
- $6M ARR
- Year Founded
- 2017
“In our first cohort in 2017, we had 10 startups that joined us. Eight out of the 10 have crossed about $1,000,000 in ARR. Ninth took a small exit. And then the tenth one is the one that did not cross the $1,000,000 ARR mark. They are roughly at about 40 ks of MRR.”
“The code did not change. It's just the persona changed. And where they were struggling to sell for $1,000 a year, here it became very, very easy for them to sell it at $6,000 a year.”
“Countries like India, Malaysia, and Singapore, they find time to be really, really abundant. Developed markets, they find time to be really, really scarce. So if you are selling a product like QuickBooks, or pretty much every SaaS company, which is just a variation of save time, if you are selling save time to a country where they already have this in abundance, they are not going to buy it.”