Robert Haydock
- Co-founder and CEO at Zembula
GetLatka interview
How Zembula Grew About 600% in Twelve Months Helping Clients Launch Interactive Lead Campaigns (Interview with Robert Haydock)
Robert Haydock (Co-founder and CEO of Zembula) spoke to Nathan Latka.
Zembula figures from the interview
- Growth (Year over Year) (2017)
- About 600% (approximately 7x)
- Avg Enterprise Starting Contract (2017)
- $50,000 a year
- Enterprise Customers (2017)
- 50
- Total Funding Raised
- $1.1M
- Team Size (2017)
- 10
“So what we found is focusing on psychology is what's driving performance these days. And what we're focused on is when you reveal something, you take much more ownership in what you reveal. And so by giving marketers an easy way to deliver that by using our platform, they're able to create these experiences very easily and then deliver them to the market and people respond better to them. So this is a total psychology play.”
“So we have Alpha Industries out there. They're an online retailer. They sell kind of bomber jackets and other retail items. And they used us over Black Friday for a massive campaign on their website and got over a 30% lift in revenue by capturing email addresses and promoting their product on their website.”
“So our churn is fairly low. We're about 5% churn”
Bio
Robert Haydock has a background in the performance optimization of digital marketing and advertising campaigns. He co-founded Zembula in 2016 after seeing a need for a new marketing format that intrigued consumers. Zembula has quickly found its place in the market by delivering consistently better engagement than traditional marketing techniques.