GetLatka interviews
How OmniSend Reached $50M ARR Bootstrapped While Outranking VC-Backed Competitors in SEO (Interview with Co-Founder and CEO Rytis Lauris)
Rytis Lauris (Co-Founder and CEO of OmniSend) spoke to Nathan Latka on September 5, 2024.
OmniSend figures from the interview
- ARR
- $50M
- Year Founded
- 2014
- SEO Team Size
- 5 people
- Referring Domains
- 11,000 unique websites
- Backlinks
- 100,000
“50,000,000 ARR. I'm co founder and CEO. What do we do? We do marketing automation for those who sell online.”
“We launched a company ten years ago, so in 2014. We started doing SEO in twenty eighteen ish, 2019, something like this.”
“It took us almost three years to get from zero to 40,000 visitors to our website and blog.”
How Omnisend Reached $50M ARR Bootstrapped and Grew 44% in 2023 (SaaS Open 2024 Talk by Co-Founder and CEO Rytis Lauris)
Rytis Lauris (Co-Founder and CEO of Omnisend) gave a talk on March 28, 2024.
Omnisend figures from the talk
- ARR (2024)
- $50M
- YoY Growth (2023)
- 44%
- Organic Visits per Month (2024)
- 120,000
- Domain Authority (2024)
- 88
- Referring Domains (2024)
- 14,400
“omnisend is 50,000,000 ARR organization. We are fully bootstrapped. We call we don't like this bootstrapped term. We prefer to call ourselves being customer funded, basically to what Sam was talking about. So the main focus not on the investor's interest, but the main focus on your customer's interest and driving value to your customers is actually what helps us grow, be quite I mean, very profitable. And still last year we grew by 44% year over year.”
“SEO is an important part for new revenue driving. And so now it's quite a bit rise, but it drives us like 10% to 15% of all new revenue that is coming to omnisend every quarter.”
“our SEO team, the key metric they are responsible for, it's the new revenue. Every quarter, we do use OKRs on quarterly basis. Every quarter, they know how much revenue they should drive.”