Sarah Bird
- CEO at Moz
GetLatka interview
How Moz Reached Nearly $60M in 2018 Revenue and 34,000 Customers with 6 Quota-Carrying Reps (Interview with CEO Sarah Bird)
Sarah Bird (CEO of Moz) spoke to Nathan Latka on July 17, 2019.
Moz figures from the interview
- Annual Revenue (2018)
- Just shy of $60M
- Customers (2019)
- 34,000
- Team Size (2019)
- 180
- Total Funding Raised
- $30M
- SMB ARPU (2019)
- $140 per month
“We have over 34,000 different customers. So we could go into a lot of micro segments, but we won't today. So I'm going to roughly lump it into what we would call our SMB segment and what we would call our mid market segment. And on the SMB side, people are paying about $1,600 in a lifetime. On the enterprise side, they're paying about 200,000 in a lifetime.”
“Our cost of customer acquisition is so low that we have a 5.5 times LTV to CAC ratio on that SMB side of the business, and we get full payback, including COGS, in month three.”
“We are about 180 people.”