Stephen London
- Co-Founder and President at Fello AI
GetLatka talk
How Fello AI Grew from $0 to $10M ARR in 18 Months with $80K in Marketing Spend (Talk by Co-Founder and President Stephen London)
Stephen London (Co-Founder and President of Fello AI) gave a talk on December 31, 2024.
Fello AI figures from the talk
- ARR (2024)
- $10M
- ARR (prior year) (2023)
- $7M
- Marketing Spend (2023)
- $80K
- Total Funding Raised
- $4M
- ARR at Start of 2023 (2022)
- $400K
“My name is Stephen London. I am the co founder of fello and I am super, super excited to share how we went from 0 to 10,000,000 in ARR in eighteen months.”
“spending money on marketing does not make good marketing. You have to spend money on marketing when you have product market fit and you know what you are doing from a marketing perspective otherwise you are spinning your wheels.”
“we had actually investors as users, so after the seed round we pivoted ideas and had to raise a million dollars in safe kind of funding and we made a conscious choice to not work with VCs, not work with other entities and raise from users of the product, so top real estate teams and that's been immensely helpful both from a feedback loop, probably a little less from feedback, more from just the social proof of it.”