Stephen Ngo
- Head of Product Marketing at Paddle at Paddle
GetLatka talk
Paddle's Head of Product Marketing on Pricing and Monetization in a Downturn (Stephen Ngo, SaaSOpen 2023)
Stephen Ngo (Head of Product Marketing at Paddle) gave a talk on March 17, 2023.
Paddle figures from the talk
- Share of SaaS Market in Paddle's Subscription Analytics Dataset (2023, speaker's estimate)
- 20% to 25%
“I am not a Founder, so I am head of product marketing at Paddle. So my role basically is to connect with information streams between the technical expertise and the UX knowledge of the product team as well as, you know, the communication abilities and the skills of the marketing team and so, the few things we think about are, you know, number one, how do we who do we sell to? How do we talk about that product and how do we price and package that product”
“Lot of them are SaaS. 20% to 25% of the SaaS market depending on how you count it. So we have a pretty good macroeconomic view into, you know, how people spending their time and how these different companies are growing.”
“growth in the B2C market basically flatlined starting late last year. ... But when you look at the b to b side, you know, b to c is often very much a leading indicator for b to b. So if you're assuming that that trend is gonna apply to b to b at some point, then that's pretty worrying.”