Tripp Brockway
- VP of Global Sales at Paddle
GetLatka talk
How Paddle's Data from 40,000 SaaS Companies Can Help Make Your Business Recession Proof (Interview with VP of Global Sales Tripp Brockway)
Tripp Brockway (VP of Global Sales of Paddle) gave a talk on March 17, 2023.
Paddle figures from the talk
- SaaS Companies on Platform (2023)
- 40,000
- Churn Increase vs. 2.5 Years Prior (2023)
- 1.5 percentage points
- Revenue from Existing Customers (Top Performers) (2023)
- 20% or more
- Add-On LTV Lift (2023)
- 18% to 54% higher
- Multi-Currency Growth Advantage (25+ currencies) (2023)
- 25% faster growth
“We sit on data for about 40,000 SaaS companies, and so we have a little bit of a lens into this. And so we aggregate this in two ways. One is looking at B2C SaaS companies, so often a leading indicator as to how the economy is doing. And what we've seen here is that growth is very much flatlined in the past couple of months, especially.”
“Average competitors in a given industry in SaaS is up fifteen fifteen, 16 x. CAC is way up. Obviously, people are demanding more money, and they're leaving faster. So things were already getting hard, and now they've just gotten a lot harder and and worse.”
“The highest performing ones, 20% of their revenue or more is from their existing customer base. Unfortunately, most, the vast majority have zero or negative.”