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Svitlana Malovana

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How RaccoonCare Hit $150K Revenue in 2022 With 20 Customers Before Pivoting to Corporate Wellness (Interview with CEO Svitlana Malovana)

Svitlana Malovana (CEO of RaccoonCare) spoke to Nathan Latka on January 10, 2023.

RaccoonCare figures from the interview

Annual Revenue (2022)
$150K
Paying Customers (2022)
20
Active Pilots (2023)
10
Team Size (2023)
12
Pricing Per Seat (2023)
$120
“I'm good. I'm safe. I'm in New York, and our back office is in Ukraine, but they are working sometimes out of bomb shelters, but they are safe, I hope.”
“Actually, like, what we do is we fight the sedentary lifestyle with the help of our SaaS, like, app. And at the moment we are selling to corporates with the office workers. So like from 100 to 500 office workers like as employees as a fitness as wellness benefit.”
“Actually like annual subscription is $120 per per employee. It's like basic fee. And the rest depends on what kind of reports companies want to get.”

Read the interview →Watch the recording →

Bio

A proud Ukrainian, former IT lawyer, a big fan of technologies and digitalisation with 10+ years IT experience. Contributor at Forbes Ukraine being named as one among TOP 25 IT women of Ukraine. My passion is human capabilities and productivity. Fighting with sedentary lifestyle by developing digitalized physical tools.

Company

RaccoonCare

Founded 2018

Revenue
$150K
Funding
$1M
Team size
12
Customers
20

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