Tomer Tagrin
- CEO and Co-Founder at Yotpo
GetLatka interview
How Yotpo Grew to 4,000 Paying Customers and 95% Net Revenue Retention with Four Products (Interview with CEO Tomer Tagrin)
Tomer Tagrin (CEO and Co-Founder of Yotpo) spoke to Nathan Latka.
Yotpo figures from the interview
- Paying Customers (2019)
- 4,000
- Year-over-Year Growth (2019)
- 82%
- Net Revenue Retention (2019)
- 95%
- Gross Margin (2019)
- 81%
- Total Funding Raised
- $101M
“One, multiple product is really, really heavy on engineering. And so on one hand, you need to create each product. Right? You need to develop features and to make sure that you're gaining market share and ahead of the curve. On the other hand, you need to continuously launch new products, and you need to build a data platform.”
“So even that we have a free product and a self-service that you can start with like $29 or $19 a month. It's actually our best lead gen. It's less as a revenue driver for us. It's more about like a lead gen because we believe that in commerce, have to serve the smaller players because the Glossier wasn't Glossier like five years ago. Right? So we actually like to support those. So on our free product, we have like 60,000 brands that are using our free product. So that's been very, very good for us as well.”
“Yeah. So in commerce, it's not an... Some it is SEO, but to be honest, it's more about like, you have a few ecosystems. So the biggest one is Shopify, then you have Magento, or now Adobe Commerce Cloud, you have Salesforce Commerce Cloud, you have SAP Hybris, you have BigCommerce, WooCommerce. So what we did is we built a really, really intimate integrations with those.”
Bio
Tomer Tagrin is CEO & Cofounder of Yotpo, the leading commerce marketing cloud for D2C brands. Having raised $100M+, Yotpo has a global team of 350 and 4000+ clients that include Glossier, Steve Madden, MVMT, Thinx, and Away Travel. Tomer was a chip designer for Intel and graduated from Tel Aviv University.