Trevor Testwuide
- Co-Founder and CEO at Measured
GetLatka interview
How Bootstrapped Measured Got to About a $5M Run Rate and 45 Customers After 250% Growth in 2020 (Interview with Co-Founder and CEO Trevor Testwuide)
Trevor Testwuide (Co-Founder and CEO of Measured) spoke to Nathan Latka on January 28, 2021.
Measured figures from the interview
- Revenue Run Rate (2021)
- About $5M
- Company Growth (2020)
- 250%
- Customers (2021)
- 45
- Gross Margin (2020)
- About 80%
- Team Size (2021)
- 42
“We haven't brought on any any equity partners. No.”
“It's a hell of a journey, but very happy that we've taken that approach. And we were both of a strong mind that we wanted to bootstrap this company when we started it and fund the company through customer contracts, be incredibly capital efficient. One of our superpowers is how capital efficient we are.”
“Full time is 42 today.”
Bio
Trevor is the co-founder and CEO of Measured, an industry leader in cross-channel media incrementality measurement for portfolio investment decisions. Trevor has spent his 20-year career building and growing enterprise technology companies. He is a pioneer and expert in the cross-channel marketing measurement category, having spent the last 10 years working with advertisers to deploy and benefit from advanced cross-channel measurement technologies. He has worked with Fortune 500 companies and emerging brands across retail, eCommerce, telco, finance, auto and CPG in North America, Europe and Australia. Trevor earned an MBA from the University of Southern California and holds a degree in mechanical engineering from Santa Clara University.