TG

Tricia Gellman

Chief Marketing Officer at Drift

BIO

Energetic CMO with a proven track record in growing teams in large corporations and small start-ups to build markets and meet or exceed business objectives. Demonstrated success in tackling complex problems and translating them into actionable short- and long-term plans to deliver results. Experience includes development of grass roots market development programs as well as customer focused go-to-market planning and marketing programs resulting in 10-20 increase in revenue or market share. Additionally technically minded with experience interfacing to product teams and gathering customer requirements for product development. Proven track record working cross-functionally to drive change lead teams launch products and manage relationships. Tactical specialties Product marketing go-to-market planning sales partnership with demand brand building and category creation.