Driftrevenue, acquisition & funding
Email Tracking Software222 Berkley Street, 7th Floor, Boston, MassachusettsFounded 2015
Drift was acquired by Vista Equity Partners.
Drift Inc., is a conversational marketing and sales platform that helps businesses connect with their customers in real-time.
Drift revenue
Drift's annual revenue was $120M in September 2021, its last figure before Vista Equity Partners bought it (source not recorded).
All 2 revenue readings, with sources
| As of | Revenue | Source |
|---|---|---|
| Apr 2018 | $27M | – |
| Sep 2021 | $120M | – |
– source not recorded
Who owns Drift
Vista Equity Partners owns Drift. The date and price of the deal are not on record.
Drift funding rounds & investors
Drift has raised $107M across three rounds since 2014. The latest was a $60M Series C in April 2018.
| Date | Round | Raised |
|---|---|---|
| Apr 2018 | Series C | $60M |
| Sep 2017 | Series B | $32M |
| Jun 2014 | Series A | $15M |
| Total raised | $107M |
Drift competitors
Drift competes most directly with HubSpot, Freshworks, Intercom, Podium and 3 others.
| Company | Revenue | Funding | Employees | Customers | Founded |
|---|---|---|---|---|---|
 HubSpot | $3.1B | $100.5M | 7,639 | 205K | 2006 |
 Freshworks | $838.8M | $1.4B | 8,594 | 150K | 2010 |
 Intercom | $400M | $240.8M | 1,500 | 30K | 2011 |
 Podium | $219.9M | $421.6M | 1,494 | 6.5K | 2014 |
| Drift | $120M | $107M | 426 | 150K | 2015 |
 Tidio | $48.4M | – | 174 | – | 2013 |
 Qualified.com, Inc. | $32.2M | $163M | 293 | 5K | 2018 |
 Social Intents | $220K | – | 2 | 65K | 2015 |
Drift founders & employees
Elias Torres founded Drift in 2015. Drift had 426 employees (December 2020), up from 321 a year earlier.
- Elias TorresFounder, Chief Technology Officer
- David CancelChief Executive Officer
- Todd BarnettChief Revenue Officer
- Tricia GellmanChief Marketing Officer
- Jim KelliherChief Financial Officer
- Dena UptonChief People Officer
BoardIzhar Armony, Mike Volpe, Monti Saroya, Kevin Haverty, Chris Reisig, Thomas Hogan, Shannon Bracken, Larry Bohn, John McMahon, Roxane Divol, Krista Anderson-Copperman, Steve Lucas
InvestorsFlorian Leibert
Also at DriftScott Ernst, Jared Fuller, Jake Randall, Kareem Sh, Adrian Wong, Cody Bernard, Joshua Perk, shehbaz Naeem, Nate H, Robin Shin, Jordan Esten, Jennifer G, Dimitri Kennedy, Michael Troiano, Julia Austin, Al Hogan, Carlos Rosado-Cancel, Jackie Wright, Sara Blanc, Sreeya Sai, Mark Siciliano
Team mix (Dec 2020): 79 engineers, 94 in sales, 30 in marketing
All 9 headcount readings, with sources
| As of | Employees | Source |
|---|---|---|
| Dec 2020 | 426 | – |
| Jun 2020 | 422 | – |
| Jun 2020 | 417 | – |
| Dec 2019 | 321 | – |
| Jun 2019 | 350 | – |
| Apr 2018 | 130 | – |
| Sep 2017 | 55 | – |
| May 2017 | 283 | – |
| Jun 2014 | 13 | – |
Drift FAQ
What was Drift's revenue?
Before Vista Equity Partners bought it, Drift's annual revenue was $120M in September 2021 (source not recorded).
Who owns Drift?
Vista Equity Partners owns Drift.
How much funding has Drift raised?
Drift raised $107M across three funding rounds before Vista Equity Partners bought it. The last was a $60M Series C in April 2018.
How many employees does Drift have?
Drift had 426 employees in December 2020.
Who founded Drift?
Elias Torres founded Drift in 2015.
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How this page is sourced
Founder figures link to the second they were said; public figures name their source; estimates are marked EST. and say whose they are. Not financial advice.
Updated Sep 28, 2026Data disclaimerReport a correctionClaim this profileRun Drift? Join the podcast