Vera Kopp
- CEO at Incast
GetLatka interview
How Incast Reached $400K Take-Rate Revenue and 110 Brand Clients in 2022 (Interview with CEO Vera Kopp)
Vera Kopp (CEO of Incast) spoke to Nathan Latka on January 23, 2023.
Incast figures from the interview
- Take-Rate Revenue (2022)
- $400K
- Brand Clients (past 12 months) (2022)
- 110
- Total Ad Volume (2022)
- $2M
- Team Size (2022)
- 32
- Year Founded
- 2017
“They're selling they're buying strategic planning. We set the entire strategy within incast. Majority of our clients are from China, US, Europe. So Shopee, Amazon, TikTok. We create a business plan for them. How to work with creators? We identify the best creators for that particular brand, but identifying not only the creators, which is most important is the audience.”
“We take a percentage of the budget depending on the campaign. If we have more talent managers, it varies from 10 to 25%. We have the ability to negotiate with creators. We work frequently with a pool of creators that are part of our network community. So it's more it's cheaper for the brand to work within cast and trying to figure it out on their own.”
“Over the past thirty days, we have 12 clients in house k. Right now. But overall, historically, we have a 160 clients we consistently plan and and and execute.”
Bio
Female self-made entrepreneur and founder of inCast influencer marketing strategies and management, @FunCast Instagrammable phydigital pop-ups and RainMakr a platform to manage creator's businesses.