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How 42 CEO Nick Porter grew 42 to $11M revenue with a 23 person team in 2024.

Analytics stack for omnichannel retailers and brands

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42 Revenue

In 2024, 42's revenue reached $11M. The company previously reported $2.7M in 2023. Since its launch in 2014, 42 has shown consistent revenue growth.

42 Revenue GrowthReported revenue / ARR by year$0$3M$5M$8M$10M$13M201420162018202020222024$0$1M$3M$11MSource: GetLatka.com
YearMilestoneQuote
202442 Hit $11m revenue in November 2024Source
202342 Hit $2.7m revenue in December 2023
202142 Hit $1.1m revenue in January 2021
2014Launched with $0 revenue

42 Valuation, Funding Rounds

42 is a bootstrapped Retail Analytics Software startup. Founded in 2014, 42 has grown to $11M in revenue without raising any venture capital or outside funding.

As a self-funded Retail Analytics Software SaaS company, 42 has built its business with no outside investment.

42 Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$120142014 cumulative: $0 • 2014 Founded: $02014 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% SoldQuote

42 Employees & Team Size

42 employs approximately 23 people as of 2026, up from 15 in 2022.

42 has 23 total employees in different roles and functions.

42 Team GrowthReported headcount over time0510152025201420162018202020222023002323Source: GetLatka.com
YearMilestone
2023Reached 23 employees (December 2023)
2022Reached 15 employees (December 2022)
2021Reached 11 employees (December 2021)
2021Reached 11 employees (January 2021)

Founder / CEO

Nick Porter

Nick Porter is listed as Founder / CEO at 42.

Q&A

QuestionAnswer
What's your age?-
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Favorite book?-
Favorite CEO?-
Advice for 20 year old self-

Customers

We do not have customer count information for 42 yet.

Frequently Asked Questions about 42

What is 42's revenue?

42 generates $11M in revenue.

Who founded 42?

42 was founded by Nick Porter.

Who is the CEO of 42?

The CEO of 42 is Nick Porter.

How much funding does 42 have?

42 raised $0.

How many employees does 42 have?

42 has 23 employees.

Where is 42 headquarters?

42 is headquartered in San Francisco, California, United States.

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Compare 42 to the industry

42 operates across multiple industries. Browse revenue, funding, and growth data for 42 in each sector below.

Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .

42 Revenue 2024: $11M ARR (Bootstrapped)