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Activedemand logo
Founded 2012

Activedemand

 
2019 Revenue

$3.6M

YOY

50%

Funding

$0.0

Overview

About Activedemand

Marketing Automation

Monthly Revenue

$300.0K

+ $100.0K (50%)
Total Expenses

$300.0K

=
Net Income

($1.0)

Ebidta Margin

0%

+
YOY Growth

50%

=
Rule of 40

50


How did Latka collect this data?

Podcast Youtube video

Latka collected this data by interviewing Activedemand CEO Sean Leonard on 08/21/2019.

Watch the podcast


Headquarters

3553 31 Street Northwest CalgaryAlbertaCanada

Activedemand Revenue vs Funding

$Funding$Revenue

Revenue

In 2019, Activedemand revenue run rate hit $3.6M in revenue.

20122018201950%▲$2.4M$3.6M

Funding History

Activedemand has raised $0.0.

Customers

Activedemand has 500 customers.

Lifetime Months

33

×
Monthly ARPU

$600.0

=
Lifetime Dollars

$20.0K


Acquisition Cost

$7.2K

Average Annual Price

$7.2K

$0$7.2K12 month payback period024681012

Churn

Activedemand has an annual churn rate of 36%

Churn vs Expansion

-100-500%50100
Gross Annual Dollar Churn

-36%

Annual Dollar Expansion

+36%

Net Revenue Retention

100%

Team

Employees

Activedemand has 25 employees.They have 4 sales reps that carry a quota and an engineering team of 12.

502520182019-50%▼
DistributionQty

All

25

Engineers

12 (48%)

Quota Carrying

4 (16%)

CEO/Founder

Sean Leonard

Sean Leonard is the CEO and co-founder of ActiveDEMAND. As an entrepreneur, Sean boasts more than 25 years of successful experience launching, owning, operating and growing businesses. Among his other specialties are product marketing, technology start-ups, global sales expansion, software development process optimization, brand development, and sustainable profitable business growth.


Q&A

What's your age?

53

Favorite online tool?

SemRush

Favorite book?

Execution

Favorite CEO?

Elon Musk

Advice for 20 year old self

Have fun


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