Latka logo

IVA Team Size (2023)

IVA (getiva.ai) is an early-stage enterprise customer support automation company founded in mid-2023 by Valdis Sprogis and co-founder Zeno. The company builds AI-powered chat tools designed to reduce customer support costs and accelerate response times for brands in the e-commerce, travel, and hospitality sectors.

At the time of the November 2023 interview, IVA was approximately four to five months old, pre-revenue, and bootstrapped. Sprogis and Zeno had each invested a few thousand dollars of personal capital to fund operations, with a team of roughly six people in total. The company was preparing to launch its first two paid pilots, one structured as a flat $5,000 upfront fee and the other at $149 per month.

Sprogis brought to the venture a background in business development, sales, and project implementation across CRM, startups, scale-ups, and unicorns, work he said helped clients achieve cost savings exceeding $100 million in aggregate. IVA's stated product targets include cutting customer support costs by as much as 97 percent and delivering responses to customer queries in ten seconds or less.

Last updated

IVA Revenue

IVA was pre-revenue at the time of the November 2023 interview. Sprogis confirmed the company had no paying customers yet and was preparing to launch its first two pilots during that month.

We do not have information about IVA's revenue yet.

IVA Valuation, Funding Rounds

Explore the complete funding history and valuation milestones for this company. Below you will find information about each funding round and key financial metrics that shaped the company's growth trajectory.

IVA Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$0$0.2$0.2$0.4$0.4$0.6$0.6$0.8$0.8$1$12023Source: GetLatka.com interview on Nov 7, 2023 with IVA CEO Valdis Sprogis
YearRoundAmountValuation% SoldSource

Founder / CEO

Valdis Sprogis

CEO

Valdis Sprogis is the CEO and co-founder of IVA. He was 35 years old at the time of the November 2023 interview. His background spans business development, sales, coaching, and project implementation, and he stated that his work with clients in prior roles helped those businesses achieve aggregate cost savings exceeding $100 million.

Sprogis described experience working across CRM systems, startups, scale-ups, and unicorns, including time at Wise, where he built relationships he later drew on to source IVA's first pilot introductions. His co-founder, identified in the transcript only as Zeno, is described as coming from a technical background with experience building custom automation solutions for e-commerce and travel companies.

Sprogis is married with two children and reported sleeping approximately five hours per night. He invested a few thousand dollars of personal capital into IVA at founding. Net worth was not discussed in the interview; no estimate is produced here.

Q&A

QuestionAnswer
What's your age?38
Favorite online tool?-
Favorite book?-
Favorite CEO?-
Advice for 20 year old self-

Customers

IVA had no paying customers as of November 2023. Two paid pilots were in the process of being signed, one in e-commerce and one in the hospitality or travel space, with launch planned for November 2023.

The lower-tier pilot was priced at $149 per month. The larger pilot, structured as a full-automation implementation, carried a flat upfront fee of $5,000. Sprogis described $149 per month as the lowest plan in IVA's pricing structure, suggesting additional tiers exist, though their prices were not disclosed. Customer count, seats per account, and any free-tier offering were not discussed in the interview.

We do not have customer count information for IVA yet.

IVA Business Model

IVA's business model centers on selling AI-powered customer support automation to mid-to-large enterprises in e-commerce, travel, and hospitality. The company uses a combination of API integrations, automation workflows, and large language model technology to handle inbound customer queries without human agents.

At the pilot stage, IVA was testing two pricing approaches: a project-based flat fee of $5,000 for full-automation implementations and a recurring monthly subscription starting at $149 per month. The company's core value proposition is a claimed 97 percent reduction in customer support costs and a ten-second-or-less response time for customer queries.

Profitability, gross margin, churn, retention, LTV, CAC, burn rate, runway, and other unit economics were not discussed in the interview, consistent with the company's pre-revenue status at the time.

IVA Employees & Team Size

IVA had a team of approximately five to six people as of November 2023, including Sprogis and co-founder Zeno. The four additional team members were being compensated in part from the founders' personal capital, though Sprogis acknowledged the amounts were modest. Team composition and roles beyond the two co-founders were not detailed in the interview.

IVA employs approximately 6 people as of 2026.

IVA Team GrowthReported headcount over time023568202366Source: GetLatka.com interview on Nov 7, 2023 with IVA CEO Valdis Sprogis
YearMilestoneSource
2023Reached 6 employees (November 2023)

Frequently Asked Questions about IVA

Who founded IVA?

IVA was founded by Valdis Sprogis.

Who is the CEO of IVA?

The CEO of IVA is Valdis Sprogis.

How many employees does IVA have?

IVA has 6 employees.

Where is IVA headquarters?

IVA is headquartered in Tallinn, Harju maakond, Estonia.

Compare IVA to the industry

IVA operates across multiple industries. Browse revenue, funding, and growth data for IVA in each sector below.

Full Interview Transcripts

How to land your first $5k SaaS PilotNov 7, 2023

[00:00] Guys, getiva.ai launched just five months ago by Valvus and his partner, his co founder, Zeno. Four others on the team, they're bootstrapping so far. They've each put in several thousand dollars to help fund the business. They're about to land their two first paid pilots in the e commerce and hospitality slash travel niches. One of them will be a flat fee 5 k payment upfront, the other will be $149 a month as they test to determine what [00:22] space they want to go down. They're focused on building a tool that helps these brands, these industries with great customer support using AI chat, GBT, etc. We'll see what happens next. [00:33] Hey folks, my guest today is Valdost Brogus. He specializes in business development, sales, coaching, and project implementation. That experience helped his business clients achieve cost savings over a 100,000,000. In his previous roles, he worked in team management, CRM and startups, scale ups unicorns, and elsewhere. Again, now building a tool called Eva, eva.ai. Valvus, you ready to take us to the top? [00:54] So where should we kick this off? [00:56] >> That's correct. [00:57] Great. Well, I'm excited that you're here. Tell us what the company does and and maybe do that through a customer example you can share. [01:03] >> Yeah. So what we do is basically we're building an enterprise customer support solution that pretty much cuts the customer support costs by as much as 97 percent, and ultimately delivers the response of any customer type queries in ten seconds or less. And this is actually what we're doing and what we're building. So this is for the industries and clients who need to kind of scale this at large, and who need to cut costs on operational matters, [01:29] >> basically, to serve their customers better, faster and more efficiently. [01:32] It's really hard to build a tool for everyone who's doing customer support because there are so many different people doing customer support. Are you building a specific niche or industry? [01:40] >> Right now, we're looking at clients who basically have a lot of inquiries coming in. So a lot of basically requests from customers. And the focus is going to be mainly in the beginning in handling the complaints and kind of handling all the issues. We are very tricky where people need to kind of understand the context. So the tool that we're building is also understanding the context, what the people are asking, and then basically getting the right [02:05] >> answer, putting together it using the API, the automation and AI and getting back to the client. [02:11] But Valdosta, are you targeting any specific sector? Sales tools, the travel industry, [02:16] >> hospitality? Yes, I know what you mean. So right now, yes, we would like to ideally in the beginning kind of go hard on exactly like travel space and actually, yes, hospitality, we would say this, and also the e commerce as well. So these are kind of the three segments. [02:32] Those are, again, three very different support systems, right? An e commerce brand does support very different than a hospitality brand or a travel brand. So I guess, why, I guess, do you come from an e commerce background or why are you focusing on these spaces? [02:44] >> Yes, we actually, we come from both of our cases, like Xeno, let's say comes technically and from kind of the efficiency side of things of the startups that have done something similar and built custom solutions to different industries and specifically, yes, to e commerce and kind of also travel companies. And I come also from the background where we worked with a lot of clients, basically, in terms of business, what they were doing. The span was pretty [03:11] >> wide in terms of travel. It was hospitality. It was making also payments internationally. So I understand kind of we both understand this space equally well. So I understand what's kind of the driving problem there. The driving problem, although they're quite big industries, is the same. They have a lot of inquiries coming in, in terms of complaints, in terms of requests, in terms of, let's say, things that they need to amend, change like e commerce does with [03:35] >> the products. And let's say the booking.com, for instance, has the same with booking hotels and flights. So it's that the principle of what the customer eventually wants at the end to receive is somewhat similar. That's why I understand the systems and and the process, like how it works in the back end. [03:48] What are these customers paying you on average per month to use your technology? [03:52] >> So right now, we are launching our first pilots actually. So with the with the clients, so we're very early on right now. [03:59] Okay. Pre pre revenue, no customers yet? [04:01] >> Yes. Exactly. [04:02] So how are [04:03] you structuring the pilot? Is it a paid pilot or free? [04:06] >> This depends on kind of how biggest kind of ask what they wanna do with us. So right now, the the two pilots that we're lined up, we're going to do in November. So one is going to be a longer pilot where we're going to have a custom pricing. So we're going to discuss because this will be an implementation of a project where the company will use will not hire anybody in the support and will solely use [04:27] >> just us. So it will be a full automation right from the get go. And that's [04:31] And what will you charge for that, do you think? [04:34] >> It would be somewhere similar to what bigger company would charge for licensing. So we would put a flat fee for the beginning, for integration, all the work would be $5,000 [04:43] $5,000 Yeah, [04:44] >> it's $5,000 in the beginning. And the other one, are actually offering them to start off with a very kind of our lowest plan that we have in our pricing, which is 149 a month. [04:55] Oh, what's going on there, YouTube? Good to see you guys. Now imagine this. You love watching these interviews with SaaS founders. But imagine if we took all of the valuation data out from over 2807 interviews I've done manually. Saves you a lot of time. Well, we've done this. We've built it into the beautiful interface inside of Founder Path. Check this out. I'll show you how you can access this in a second, but you log in, you [05:18] connect your Stripe account, you see your valuation real time, you can see what it changed over the past eighty eight days and even set goals for valuation this year. Now the secret evaluation is there's many different ways to value a SaaS business. So the reason you're gonna see three or four different valuations inside of your Founder Path dashboard, this is all free by the way, is because depending on who's doing the buying of your SaaS company, [05:43] you're gonna get a different valuation. A VC is gonna pay a different valuation, private equity firm is different. If you're gonna do a minority sale, that's different. And if you sell the whole business, that's a different valuation. You can see all those when I hover over here. Right? So the teal is what a VC would pay. Yellow is what private equity and red is if you sold the whole thing outright. Now what's cool about this is [06:04] this is not built off random data. Again, you guys hear these interviews on YouTube. All these datas are built from real time valuation data points founders share with us on the show. So traction, 1,200,000 seed round, 3.7 raise. They sold 22% of their business. Go in here and filter by the event. Maybe you only wanna see companies that have sold the whole business. Well, here are a bunch that have been acquired, the valuation and the multiple. [06:30] Maybe you're going out right now and you're raising your seed round. We'll go in here and look at all this recent seed deals that went down, what they raised, what valuation they raised at and what percent that they sold. There's never been a larger dataset of SaaS valuations than what you can get now inside of Founder Path. And we're thrilled to bring it to you. All right, We're gonna go back to the YouTube video here in [06:52] a second, but if you wanna check this tool out, if you wanna jump in and sign up, you can check it out for free to get your valuation at this link. This link, founderpath.com/products/valuations. Or if you go to founderpath.com and hover over products, click on get your valuation here, and go ahead and sign up to give it a whirl. Again, all that valuation data live right inside the platform. I hope to see you there. Alright. Let's [07:18] jump back into the interview. And how long have you guys been working on this? When was the first line of code written? [07:24] >> So it was actually somewhere around May or June. So when we incorporated somewhere in that time. So actually, basically four or five months, built from kind of a scratch on the paper and having an idea to actually building a functional and repeatable. [07:39] And a lot of entrepreneurs, obviously, when they jump into their own thing, there's many months they go without pay. And you've got to have strategy to be able to pay your living expenses, right, while you're taking the risk on the startup. So you have guys haven't been paid for four or five months now. How are you covering living expenses? [07:53] >> We have our savings and other means of getting the income. So we're fully bootstrapping right now, but we can do it for a little more while. Yeah. [07:59] Okay. Are you guys doing consulting on the side or you're just solely living off savings? [08:03] >> Yes and no. So both. I mean, Zeno has kind of a few things going on, a couple of things, so he's fine. He can go on like that. And I I I have some consulting guests on the side as well and savings. Mhmm. So [08:15] are you are you taking consulting clients and converting them to the software? That's how you got the two pilots? [08:22] >> Not really. The pilots actually came from introductions and from clients that I worked and served earlier before that I worked in in my previous job. So my consulting is more on the kind of an individual level, not on a company level. [08:34] Why has it taken five months to get, you know, your first signed and paid pilot? [08:39] >> Because in the beginning, we wanted to narrow down what we're doing because right now this, you know, the whole kind of when we talk about AI space, automation space, it's very saturated. There's a lot of noise right now, but everybody's doing everything, and it's kind of maybe hard to discern where is the focus. And so we wanted to really pin down where we wanna focus, like, where we're gonna be best at. It's just like you said [08:59] >> before, building something for everything is not the point. So we wanted to kind of niche down, and that's why it took us a bit of a time to work through some sessions and brainstorm and find out where we want to be. [09:09] A niche focus to me would sound something like we're serving ecommerce brands that are selling between a 2,000,000 per month with under a 100 SKUs, but that's not the answer you gave me when I said what are you focused on. You said hospitality, travel, and ecommerce, which to me sounds very broad. [09:24] >> Yeah, I think that's a journey we're on right now that we're narrowing down. I think it's sometimes for startups in kind of the stage we are at, it's really hard to narrow down immediately the same customers because that kind of also limits your capability of getting those clients, right? So that means that we have to be very specific in what exact type of client we want. So maybe it might be even harder and take longer us [09:46] >> to get it. So right now, we're gonna spread that focus out, and then we're gonna narrow that down. Mhmm. [09:51] So are you waiting for clients to come to you, and then you're gonna pick one to focus on? Or are you saying we're to focus on this niche and you're going go get the customers in that niche? [09:58] >> Not really, actually. We are, we're, we have ways of how we're getting to these clients that we're in the categories that we mentioned already. So we're exploring these options. We have the introductions. We have referrals. I'm tapping into that pool of clients that I worked before as well, like I said, in previous companies like in Wise, for instance. So I'm, we're taking that approach first because it's easier to get these stocks going. [10:18] If you have one pilot, though, in travel and one pilot in e commerce, you're only two people. You don't have time to build world class solutions in both industries. So why isn't there more focus on just one industry? [10:28] >> We're not actually two people only. We have about five to six more people right [10:32] now. Okay. But Validus, statements is still the same, right? There are teams of hundreds of people focused on support just for travel. The point is you're a small startup and focus is how you win. Right? So I guess why why have you let yourself sort of stay wide at the top of the funnel? [10:46] >> We're gonna because we're gonna start only on a on a small subsector or or or a small segment. So I think this is how it goes with B2B, at least, and also my previous experience where I worked at other companies. You start with a pilot, even in a bigger company, in a small kind of department and in one place. And to basically prove that it works because we know it works, and then we go from there [11:03] >> on. [11:04] I'm just saying though to maximize your I agree with that. But to maximize your success, you would say we're gonna do what you just articulated, but only for ecommerce brands. But you're gonna try this for ecommerce brands, travel brands, and hospitality brands. That's that's like you're divide you're diluting your your ability to focus on building world class in any one space. [11:19] >> Yeah. No. For sure. I mean, that that makes sense. And that's what we want to try out because we we have a feeling that even though we're on kind of on equal footing in maybe in all these three categories, we know that we're gonna be definitely excelling in one more than we do in the others. I think that's what we wanted to quickly test out and [11:34] I see. [11:35] >> Just go for that one. That's the whole point. That we obviously want to spread out and be everywhere, then we're eventually nowhere. I mean, that's You mentioned pretty [11:41] six people, your pre revenue. [11:42] >> How are you how do you convince the other four people to do work for you without paying them? [11:47] >> Well, we have means. We are actually paying something to those people, so they're not entirely working for free, and that's why I'm saying with your bootstrapping and and living off of savings. Okay. [11:55] So you've invested your own personal money and Zeno has to pay some of these folks. [11:59] >> It goes without saying. [12:00] How much have you put on the line? [12:04] >> For for my side, right now, it's just been a few thousand. I think from Zeno, can't speak for him. Yep. We'll we'll have to ask him, but I think it could be maybe a bit more from his side. [12:15] Does that make you nervous? I mean, I don't know how thousands of dollars is relative. Right? Is that a lot of your net worth? Not a lot of your net worth? [12:21] >> Relatively, it is. I mean, because, you know, I have family to keep up with as well. Right? And now I'm also dependent on the fact that my wife has to work. Right? And I have kids and stuff and and I have liabilities. So of course it is. And I mean, you have to kind of take out the, you know, the books and start to pencil everything down and think, you know, how long you're gonna run and, [12:39] >> you know, do you call it a day or you continue pushing it. Right? [12:42] Yep. Yep. Well, Valdez, we're certainly rooting for you and thanks for being so open and transparent. In the meantime, here, let's wrap up with the famous five. Number one, what's your favorite book? [12:50] >> What's my favorite book? Oh. [12:55] >> Now I Oh, actually, is. It's the compounding effect. [13:02] >> I forgot [13:03] the That's good. Number two, is there a CEO you're following or studying? [13:10] >> A CEO. I [13:16] >> think let me quickly check. There was [13:18] No. You can say none. If these are rapid fire, if it's not top of mind, we can skip it. [13:22] >> No. No. No. I can find that person, but okay. Let's let's write down. I think Arnold Schwarzeneg is actually CEO of his own company. Mhmm. So I would write him. I actually admire him, and he'd been following him for instance since forever. [13:33] Number three, what's your favorite online tool for building Getiva? [13:40] >> From the things that I've done, actually Canva. Canva. [13:43] Number four, how many hours of sleep do get every night? [13:46] >> Oh, I would wish I would have more. Probably around five, I think. [13:51] Okay. [13:52] >> And situation, mentioned married. How many kids? [13:54] >> I have two kids. [13:55] Two kiddos. And how old are you? [13:58] >> 35. [13:59] Last question. Something you wish you knew back when you were 20, Valdes? [14:04] >> That it's better to start working as early as you can before you go to study, because I think I realized that after I started studying, I should have actually started working for a few years and then went to study. [14:17] Guys, getiva.ai launched just five months ago by Valvus and his partner, his co founder Zeno. Four others on the team, they're bootstrapping so far. They've each put in several thousand dollars to help fund the business. They're about to land their two first paid pilots in the e commerce hospitality slash travel niches. One of them will be a flat fee 5 ks payment upfront, the other will be $149 a month as they test to determine what space [14:39] they want to go down. They're focused on building a tool that helps these brands, these industries with great customer support using AI, ChatGPT, etcetera. We'll see what happens next. Valdis, thanks for taking us to the top. [14:50] >> Yeah. Thanks, Nathan. It was nice to be here. [14:52] One more thing before you go. We have a brand new show every Thursday at 1PM Central. It's called Shark Tank for SaaS. We call it deal or bust. One founder comes on three hungry buyers. They try and do a deal live and the founder shares back end dashboards, their expenses, their revenue, ARPU CAC, LTV, you name it, they share it. And the buyers try and make a deal live. It is fun to watch every Thursday 1PM [15:17] Central. Additionally, remember these recorded founder interviews go live. We release them here on YouTube every day at 2PM Central. To make sure you don't miss any of that, make sure you click the subscribe button below here on YouTube, the big red button, and then click the little bell notification to make sure you get notifications when we do go live. I wouldn't want you to miss breaking news in the SaaS world, whether it's an acquisition, a big [15:40] fundraise, a big sale, a big profitability statement or something else. I don't want you to miss it. Additionally, if you want to take this conversation deeper and further, we have by far the largest private Slack community for B2B SaaS founders. You want to get in there. We've probably talked about your tool if you're running a company or your firm if you're investing. You can go in there and quickly search and see what people are saying. Sign [16:01] up for that at nathanlacka.com/slack. In the meantime, I'm hanging out with you here on YouTube. I'll be in the comments for the next thirty minutes. Feel free to let me know what you thought about this episode. If you enjoyed it, click the thumbs up. We get a lot of haters that are mad at how aggressive I am on these shows, but I do it so that we can all learn. We have to counter those people. We [16:21] got to push them away. Click the thumbs up below to counter them and know that I appreciate your guys'support. Alright, I'll be in the comments. [16:28] >> See you.

Data and Sources

All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.

Claim this profile