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Valuation

$48.9M

2024 Revenue

$16.3M

Funding

$0

Team

73

Founded

2008

How UpSwell CEO Eric Goodstadt grew UpSwell to $16.3M revenue with a 73 person team in 2024.

Provider of data-driven direct mail and marketing solutions primarily to small businesses and franchises in a wide variety of industries

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UpSwell Revenue

In 2024, UpSwell's revenue reached $16.3M. Since its launch in 2008, UpSwell has shown consistent revenue growth.

UpSwell Revenue GrowthReported revenue / ARR by year$0$4M$8M$12M$16M$20M200820102012201420162018202020222024$0$16MSource: GetLatka.com
YearMilestoneQuote
2024UpSwell Hit $16.3m revenue in June 2024
2008Launched with $0 revenue

UpSwell Valuation, Funding Rounds

UpSwell's most recent disclosed valuation is $48.9M.

UpSwell is a bootstrapped Marketing Agency startup. Founded in 2008, UpSwell has grown to $16.3M in revenue without raising any venture capital or outside funding.

As a self-funded Marketing Agency SaaS company, UpSwell has built its business with no outside investment.

UpSwell Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$120082008 cumulative: $0 • 2008 Founded: $02008 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% SoldQuote

Founder / CEO

Eric Goodstadt

Eric Goodstadt is listed as Founder / CEO at UpSwell.

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Customers

We do not have customer count information for UpSwell yet.

UpSwell Employees & Team Size

UpSwell employs approximately 73 people as of 2026.

UpSwell Team GrowthReported headcount over time0204060802008201020122014201620182020202220242025007373Source: GetLatka.com
YearMilestone
2025Reached 73 employees (January 2025)
2024Reached 73 employees (July 2024)

Frequently Asked Questions about UpSwell

What is UpSwell's revenue?

UpSwell generates $16.3M in revenue.

Who founded UpSwell?

UpSwell was founded by Eric Goodstadt.

Who is the CEO of UpSwell?

The CEO of UpSwell is Eric Goodstadt.

How much funding does UpSwell have?

UpSwell raised $0.

How many employees does UpSwell have?

UpSwell has 73 employees.

Where is UpSwell headquarters?

UpSwell is headquartered in Marietta, Georgia, United States.

Compare UpSwell to the industry

UpSwell operates across multiple industries. Browse revenue, funding, and growth data for UpSwell in each sector below.

Data and Sources

All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.

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