Top AllFactors Alternatives, Competitors & Similar Software

Analytics Platforms

The company that owns Moz.com is Moz, Inc., a Seattle-based software company that provides search engine optimization (SEO) tools and resources for businesses and digital marketers. Moz offers a suite of SEO software products, including keyword research tools, site audits, rank tracking, link building, and on-page optimization tools. In addition to its software, Moz also provides educational resources and a community for SEO professionals through its blog, webinars, and conferences. The company was founded in 2004 and has since become a leading authority in the SEO industry, serving customers around the world.

Analytics Platforms

The company that owns ahrefs.com is Ahrefs Pte. Ltd., a software company based in Singapore. Ahrefs provides a suite of tools for search engine optimization (SEO) and digital marketing, allowing businesses and individuals to improve their online presence and visibility. Ahrefs' platform offers a range of features, including keyword research, backlink analysis, competitor analysis, and content research. These features can be used to identify opportunities to improve a website's ranking on search engines and to create more effective digital marketing strategies. Ahrefs serves a wide range of industries and customers, including marketers, SEO professionals, and content creators, among others. The company was founded in 2010 and has since grown to become a leading provider of SEO and digital marketing tools, with customers around the world. Ahrefs has been recognized for its innovative approach to SEO and digital marketing and has won several awards for its platform and company culture. In 2023, Ahrefs' revenue was $100 million, reflecting an 8.14% year-over-year increase from previous estimates. Founded in 2010, the company has grown consistently, with $86 million in revenue recorded in 2021. Ahrefs' growth underscores its leadership in SEO tools and data analysis.

Analytics Platforms

Hootsuite is a Vancouver-based social media management platform founded in 2008 by Ryan Holmes. The company serves businesses ranging from small and medium-sized organizations to large enterprises, providing tools for social media scheduling, analytics, and engagement across major networks. Hootsuite generates revenue exceeding $200 million annually, with the business trending toward $400 million by the end of 2024. Irina Novoselsky joined as CEO in 2023 and within 18 months has led a significant reacceleration of the business. In less than 12 months under her leadership, Hootsuite grew its enterprise core from 8 percent growth to 22 percent growth. The company operates with a predominantly inbound model, with 95 percent of new business arriving without an outbound sales force. Hootsuite previously pursued a Goldman Sachs-led exit process targeting a valuation of $7.75 billion, though that transaction was not completed. The company has since refocused on organic growth and is undergoing a broad transformation of its customer journey to align with the buying behaviors of millennial and Gen Z buyers, who Novoselsky projects will represent 75 percent of all buyers by 2025.