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Traditional recognition programs reward employees with plaques, pins, or a limited catalog of gifts. But tchotchkes aren't truly motivational to employees. Employees want rewards that are genuinely useful, rewards they deeply desire. Awardco has revolutionized employee recognition systems by providing employees with unlimited choices in their rewards. Your employees can pick from the millions of products sold on Amazon, vacations through Expedia, and tickets to concerts, Broadway plays, and sporting events. Whether your employee wants a tandem bicycle, tickets to One Direction, a new iPad mini, or a trip to Milan, they can earn it all! Nothing is more motivational than unlimited options.
Last updated
In 2024, Awardco's revenue reached $75.2M. The company previously reported $43.4M in 2023. Since its launch in 2015, Awardco has shown consistent revenue growth.
Awardco reached a $1B valuation in 2025, set during its Series B round.
Awardco has raised $235M in total funding across 3 rounds, most recently a $165M Series B round in 2025.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2025 | Series B | $165M | $1B | 17% | prnewswire.com |
| 2021 | Series A | $65M | - |
CEO
Awardco’s founder and CEO, Steve Sonnenberg, learned a great deal watching his father’s career in employee recognition with companies like McDonald’s—but something was missing. In 2011, Steve began working on plans to use new, innovative technology to solve the pitfalls of traditional employee recognition programs: burdensome processes, exorbitant markups, and limited redemption options. Awardco was born shortly after, and Steve’s vision has resonated deeply within an industry in desperate need of change. Awardco is the fastest-growing rewards and recognition platform in the world as ranked by Inc. Magazine for the last 2 consecutive years, and more clients than ever are experiencing a better way to recognize.
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| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
We do not have customer count information for Awardco yet.
Awardco employs approximately 629 people as of 2026, up from 523 in 2024, including 128 sales reps that carry a quota.
Awardco generates an estimated $75.2M in annual revenue.
Awardco was founded by Steve Sonnenberg.
The CEO of Awardco is Steve Sonnenberg.
Awardco raised $235M across 3 rounds.
Awardco has 629 employees.
Awardco is headquartered in Lindon, Utah, United States.
Awardco operates across multiple industries. Browse revenue, funding, and growth data for Awardco in each sector below.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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Valuation
$1B
2024 Revenue
$75.2M(Est.)
Funding
$235M
Team · 2025
629
Founded
2015
| Year | Milestone | Source |
|---|---|---|
| 2024 | Awardco Hit $75.2m revenue in October 2024 | Estimated |
| 2023 | Awardco Hit $43.4m revenue in November 2023 | Estimated |
| 2022 | Awardco Hit $40.4m revenue in November 2022 | |
| 2021 | Awardco Hit $25m revenue in November 2021 | |
| 2021 | Awardco Hit $25m revenue in November 2021 | |
| 2020 | Awardco Hit $8.1m revenue in June 2020 | |
| 2015 | Launched with $0 revenue |
| - |
| prnewswire.com |
| 2020 | Seed Round | $5M | - | - |
| Year | Milestone | Source |
|---|---|---|
| 2025 | Reached 629 employees (November 2025) | |
| 2024 | Reached 523 employees (December 2024) | |
| 2024 | Reached 489 employees (October 2024) | |
| 2023 | Reached 389 employees (November 2023) | |
| 2023 | Reached 389 employees (September 2023) | |
| 2023 | Reached 389 employees (July 2023) | |
| 2023 | Reached 385 employees (January 2023) | |
| 2022 | Reached 385 employees (November 2022) | |
| 2022 | Reached 385 employees (January 2022) | |
| 2021 | Reached 238 employees (November 2021) | |
| 2021 | Reached 238 employees (November 2021) | |
| 2021 | Reached 219 employees (August 2021) | |
| 2020 | Reached 97 employees (November 2020) | |
| 2020 | Reached 97 employees (June 2020) |
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