Bonus logo
Founded 2012

Bonus

2019 Revenue

$3.6M

YOY

Funding

$11.2M

How Bonus hit $3.6M in Revenue with 2K Customers in 2019.

About Bonus

Employee recognition that works.

Monthly Revenue

$300.0K

Total Expenses

$300.0K

=
Net Income

$1.0

Ebidta Margin

0.00%

+
YOY Growth

=
Rule of 40

0


Headquarters

1928 Pearl Street BoulderColoradoUnited States
Website

bonus.ly

$Funding$Revenue

Bonus Revenue

In 2019, Bonus revenue run rate hit $3.6M in revenue.

$3.6M

Bonus Valuation and Funding History

Bonus has raised a total of $11.2M.

Why are so many SaaS founders taking money from Founderpath.com instead of VC's?
Funding DateRoundAmountTotalValuation
05/01/2020$7.2M
03/29/2019$1.5M
06/01/2017$500.0K
11/12/2015$1.0M
10/01/2014$990.0K

Customers

Bonus has 2K customers.

Lifetime Months

83

×
Monthly ARPU

$200.0

=
Lifetime Dollars

$16.7K


Acquisition Cost

$2.0K

Average Annual Price

$2.4K

$0$2.4K10 month payback period024681012

Churn

Bonus has an annual churn rate of 14.00%

Churn vs Expansion

-100-500%50100
Gross Annual Dollar Churn

-14.00%

Annual Dollar Expansion

16.00%

Net Revenue Retention

101.00%

Team

Employees

Bonus has 59 employees. They have 12 sales reps that carry a quota They have an engineering team of 16. and a marketing team of 6.

20182019202011.00%▲90.00%▲
DistributionQty

Total Team Size

59

Engineers

16 (27%)

Sales

12 (20%)

Marketing

6 (10%)

CEO/Founder

Raphael Crawford-Marks

Raphael Crawford-Marks is the Founder and CEO of Bonusly, an enterprise platform that radically improves and simplifies employee recognition and engagement. He is passionate about building products that help people connect with their work and each other in meaningful ways.


CEO Q&A

What's your age?

38

Favorite online tool?

Slack

Favorite book?

Hard thing about hard things

Favorite CEO?

None

Advice for 20 year old self

Listen and dont' speak.


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Frequently Asked Questions about Bonus

When was Bonus founded?

Bonus was founded in 2012.


Who is the CEO of Bonus?

The CEO of Bonus is Raphael Crawford-Marks


How many employees does Bonus have?

Bonus has 59 employees.

How much revenue does Bonus generate?

Bonus generates $3.6M in revenue.


How much funding does Bonus have?

Bonus has raised $11.2M.


Where is Bonus headquarters?

Bonus is headquartered at 1928 Pearl Street BoulderColoradoUnited States

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