2024 Revenue
$13.4M
Customers
1.5K
Funding
$11.2M
YOY
51.3%
Avg ACV
$8.9K
Team
84
Profits
$1
Churn
14%
How Bonus CEO Raphael Crawford-Marks grew Bonus to $13.4M revenue and 1.5K customers in 2024.
Employee recognition that works.
Last updated
Bonus Revenue
In 2024, Bonus's revenue reached $13.4M. The company previously reported $8.8M in 2023. Since its launch in 2012, Bonus has shown consistent revenue growth.
| Year | Milestone | Quote |
|---|---|---|
| 2024 | Bonus Hit $13.4m revenue in October 2024 | |
| 2023 | Bonus Hit $8.8m revenue in December 2023 | |
| 2019 | Bonus Hit $3.6m revenue in June 2019 | |
| 2012 | Launched with $0 revenue |
Bonus Valuation, Funding Rounds
Bonus has not publicly disclosed its valuation. The company has raised $11.2M in total funding to date.
Bonus has raised $11.2M in total funding across 5 rounds, with its most recent round in 2020.
| Year | Round | Amount | Valuation | % Sold | Quote |
|---|---|---|---|---|---|
| 2020 | Funding round | $7.2M | - | - | |
| 2019 | Funding round | $1.5M | - | - | |
| 2017 | Funding round | $500K | - | - | |
| 2015 | Funding round | $1M | - | - | |
| 2014 | Funding round | $990K | - | - |
Bonus Employees & Team Size
Bonus employs approximately 84 people as of 2026, up from 79 in 2023.
Bonus has 84 total employees in different roles and functions and 12 sales reps that carry a quota. They have 1.5K customers that rely on the company's solutions.
| Year | Milestone |
|---|---|
| 2024 | Reached 84 employees (December 2024) |
| 2024 | Reached 85 employees (October 2024) |
| 2023 | Reached 79 employees (December 2023) |
| 2022 | Reached 114 employees (December 2022) |
| 2021 | Reached 122 employees (December 2021) |
| 2020 | Reached 59 employees (December 2020) |
| 2020 | Reached 57 employees (June 2020) |
| 2019 | Reached 45 employees (December 2019) |
| 2019 | Reached 30 employees (June 2019) |
| 2018 | Reached 27 employees (December 2018) |
Founder / CEO
Raphael Crawford-Marks
Raphael Crawford-Marks is the Founder and CEO of Bonusly, an enterprise platform that radically improves and simplifies employee recognition and engagement. He is passionate about building products that help people connect with their work and each other in meaningful ways.
Q&A
| Question | Answer |
|---|---|
| What's your age? | 41 |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
See how Bonus acquires and retains customers with data on acquisition costs and revenue performance. Log in to access the complete customer economics dashboard.
LockedFrequently Asked Questions about Bonus
What is Bonus's revenue?
Bonus generates $13.4M in revenue.
Who is the CEO of Bonus?
The CEO of Bonus is Raphael Crawford-Marks.
How much funding does Bonus have?
Bonus raised $11.2M.
How many employees does Bonus have?
Bonus has 84 employees.
Where is Bonus headquarters?
Bonus is headquartered in Boulder, Colorado, United States.
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Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .
Data Disclaimer
All figures on this page are GetLatka estimates from public sources and proprietary models. They are not verified by the company.
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