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2024 Revenue

$17.3M

Customers

5M

Funding

$0

YOY

71.6%

Avg ACV

$3

Team

88

Founded

1974

How Madison Performance Group CEO Alex Alaminos grew to $17.3M revenue and 5M customers in 2024.

The company primarily operates in the Software industry. Madison Performance Group was founded in 1974 and is headquartered in New York, NY. Similar Companies include BetterWorks and Kudos (employee recognition).

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Madison Performance Group Revenue

In 2024, Madison Performance Group's revenue reached $17.3M. The company previously reported $10.1M in 2023. Since its launch in 1974, Madison Performance Group has shown consistent revenue growth.

Madison Performance Group Revenue GrowthReported revenue / ARR over time$0$4M$8M$12M$16M$20M19741976197819801982198419861988199019921994199619982000200220042006200820102012201420162018202020222024$0$17MSource: GetLatka.com
YearMilestoneQuote
2024Madison Performance Group Hit $17.3m revenue in October 2024
2023Madison Performance Group Hit $10.1m revenue in October 2023
2021Madison Performance Group Hit $8.2m revenue in April 2021
1974Launched with $0 revenue

Madison Performance Group Valuation, Funding Rounds

Madison Performance Group is a bootstrapped Employee Intranet Software startup. Founded in 1974, Madison Performance Group has grown to $17.3M in revenue without raising any venture capital or outside funding.

As a self-funded Employee Intranet Software SaaS company, Madison Performance Group has built its business with no outside investment.

Madison Performance Group Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$0$0.2$0.2$0.4$0.4$0.6$0.6$0.8$0.8$1$11974Source: GetLatka.com
YearRoundAmountValuation% SoldQuote

Founder / CEO

Alex Alaminos

As a global leader in Social Recognition, Madison’s business approach encompasses the totality of a company’s performance drivers and focuses on the individuals responsible for ultimate success– employees, sales and channel partners. Madison harnesses its groundbreaking, highly configurable, cloud-based Social Recognition Technology and leverages scientific principles and findings to guide desirable change of human behavior and elevate performance. Our performance and sales boosting methods coupled with powerful analytics and innovative solutions give management the power to purposefully engage an audience; measurably identify leadership traits; effectively motivate tangible potential; and sharply incent individuals. Applying scientific principle to performance and behavior, our offerings help clients do more by encouraging their audiences to be more. Transforming cultures within some of the world’s most recognizable brands, Madison provides clients with the competitive advantage required to succeed in today’s ever changing business environment.

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Customers

Madison Performance Group serves 5M customers.

Madison Performance Group Employees & Team Size

Madison Performance Group employs approximately 88 people as of 2026, up from 86 in 2023, including 11 sales reps that carry a quota. It serves 5M customers that rely on its solutions.

Madison Performance Group Team GrowthReported headcount over time025507510012519741976197819801982198419861988199019921994199619982000200220042006200820102012201420162018202020222024008888Source: GetLatka.com
YearMilestone
2024Reached 88 employees (December 2024)
2024Reached 86 employees (October 2024)
2023Reached 86 employees (October 2023)
2022Reached 89 employees (October 2022)
2021Reached 84 employees (December 2021)
2021Reached 98 employees (April 2021)

Frequently Asked Questions about Madison Performance Group

What is Madison Performance Group's revenue?

Madison Performance Group generates $17.3M in revenue.

Who founded Madison Performance Group?

Madison Performance Group was founded by Alex Alaminos.

Who is the CEO of Madison Performance Group?

The CEO of Madison Performance Group is Alex Alaminos.

How much funding does Madison Performance Group have?

Madison Performance Group raised $0.

How many employees does Madison Performance Group have?

Madison Performance Group has 88 employees.

Where is Madison Performance Group headquarters?

Madison Performance Group is headquartered in New York, New York, United States.

Compare Madison Performance Group to the industry

Madison Performance Group operates across multiple industries. Browse revenue, funding, and growth data for Madison Performance Group in each sector below.

Data and Sources

All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.

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Madison Performance Group Revenue 2024: $17.3M ARR