Buttondownrevenue
Content Creation Software819 NE 55th St.-Seattle WA 98105, Seattle, WashingtonFounded 2008CEO Justin Duke
Buttondown is a Content Creation Software company based in Seattle, founded in 2008.
- Customers
- 250
Buttondown revenue
Buttondown's annual revenue was $180K in November 2023, the most recent reported figure. That is up 50% from $120K a year earlier.
All 6 revenue readings, with sources
| As of | Revenue | Source |
|---|---|---|
| 2020 | $26.4K | – |
| Jul 2020 | $60K | – |
| Nov 2021 | $90K | – |
| Nov 2022 | $120K | – |
| Nov 2023 | $180K | Startups.fyi |
| Oct 2024 | $392KEST. | GetLatka estimate |
– source not recorded
Buttondown competitors
Buttondown competes most directly with Intuit Mailchimp, Substack Inc and Kit (Formerly Convertkit). It is the smallest of the four by revenue.
| Company | Revenue | Employees | Customers | Founded |
|---|---|---|---|---|
 Intuit Mailchimp | $180.1M | 1,637 | 140M | 2001 |
 Substack Inc | $45M | 2,564 | 500K | 2020 |
 Kit (Formerly Convertkit) | $43.8M | 149 | 49K | 2013 |
| Buttondown | $180K | 6 | 250 | 2008 |
#626 of 1,291 Content Creation Software companies by revenue · category median $880K · See the ranking
Buttondown CEO, founders & employees
Justin Duke founded Buttondown in 2008 and runs it as CEO. Buttondown had 6 employees (October 2024, LinkedIn), up from 5 a year earlier.
- Justin DukeFounder & CEO
All 5 headcount readings, with sources
| As of | Employees | Source |
|---|---|---|
| Oct 2024 | 6 | |
| Nov 2023 | 5 | – |
| Nov 2022 | 3 | – |
| Nov 2021 | 2 | – |
| Jul 2020 | 1 | – |
Buttondown FAQ
What is Buttondown's revenue?
Buttondown's annual revenue was $180K in November 2023, according to Startups.fyi. No later figure has been reported.
How many employees does Buttondown have?
Buttondown had 6 employees in October 2024, according to LinkedIn.
Who is the CEO of Buttondown?
Justin Duke is the CEO of Buttondown and founded the company in 2008.
Who founded Buttondown?
Justin Duke founded Buttondown in 2008.
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How this page is sourced
2 from public sources · 1 estimate. Founder figures link to the second they were said; public figures name their source; estimates are marked EST. and say whose they are. Not financial advice.
Updated Oct 13, 2026Data disclaimerReport a correctionClaim this profileRun Buttondown? Join the podcast