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Valuation

$1.2M

2024 Revenue

$392K(Est.)

Customers

250

Funding

$0

Avg ACV

$1.6K

Team

6

Founded

2008

Buttondown Revenue & Valuation (2024)

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Buttondown Revenue

In 2024, Buttondown's revenue reached $392K. The company previously reported $180K in 2023. Since its launch in 2008, Buttondown has shown consistent revenue growth.

Buttondown Revenue GrowthReported revenue / ARR over time · latest figure estimated$0$100K$200K$300K$400K$500K200820102012201420162018202020222024$0$60K$120K$392KSource: GetLatka.com interview on Jan 1, 2020 with Buttondown CEO Justin Duke
YearMilestoneSource
2024Buttondown Hit $392k revenue in October 2024Estimated
2023Buttondown Hit $180k revenue in November 2023
2022Buttondown Hit $120k revenue in November 2022
2021Buttondown Hit $90k revenue in November 2021
2020Buttondown Hit $60k revenue in July 2020
2020Buttondown Hit $26.4k revenue in January 2020
2008Launched with $0 revenue

Buttondown Valuation, Funding Rounds

Buttondown's most recent disclosed valuation is $1.2M.

Buttondown Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$0$0.2$0.2$0.4$0.4$0.6$0.6$0.8$0.8$1$12008Source: GetLatka.com interview on Jan 1, 2020 with Buttondown CEO Justin Duke
YearRoundAmountValuation% SoldSource

Founder / CEO

Justin Duke

CEO

I work at Stripe, making it easier for companies of all sizes to understand and improve their core operations. Before that, I was the first technical hire at a commercial real estate startup and an engineer at Amazon making it more fun for you to read books on your Kindle. I created Buttondown, which is the best tool in the world for starting and running your newsletter. I also created Spoonbill, a social media metadata platform.

Q&A

QuestionAnswer
What's your age?-
Favorite online tool?-
Favorite book?-
Favorite CEO?-
Advice for 20 year old self-

Customers

Buttondown serves 250 customers.

Buttondown Employees & Team Size

Buttondown employs approximately 6 people as of 2026, up from 5 in 2023. It serves 250 customers that rely on its solutions.

Buttondown Team GrowthReported headcount over time0235682008201020122014201620182020202220240066Source: GetLatka.com interview on Jan 1, 2020 with Buttondown CEO Justin Duke
YearMilestoneSource
2024Reached 6 employees (October 2024)
2023Reached 5 employees (November 2023)
2022Reached 3 employees (November 2022)
2021Reached 2 employees (November 2021)
2020Reached 1 employees (July 2020)

Frequently Asked Questions about Buttondown

What is Buttondown's revenue?

Buttondown generates an estimated $392K in annual revenue.

Who founded Buttondown?

Buttondown was founded by Justin Duke.

Who is the CEO of Buttondown?

The CEO of Buttondown is Justin Duke.

How much funding does Buttondown have?

Buttondown raised $0.

How many employees does Buttondown have?

Buttondown has 6 employees.

Where is Buttondown headquarters?

Buttondown is headquartered in Seattle, Washington, United States.

Compare Buttondown to the industry

Buttondown operates across multiple industries. Browse revenue, funding, and growth data for Buttondown in each sector below.

Data and Sources

All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.

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