Buttondown
Valuation
$1.2M
2024 Revenue
$392K
Customers
250
Funding
$0
YOY
117.8%
Avg ACV
$1.6K
Team
6
Profits
$1
How Buttondown CEO Justin Duke grew Buttondown to $392K revenue and 250 customers in 2024.
The best way to build your newsletter, Minimal, technical newsletters
Last updated
Buttondown Revenue
In 2024, Buttondown's revenue reached $392K. The company previously reported $180K in 2023. Since its launch in 2008, Buttondown has shown consistent revenue growth.
| Year | Milestone |
|---|---|
| 2024 | Buttondown Hit $392k revenue in October 2024 |
| 2023 | Buttondown Hit $180k revenue in November 2023 |
| 2022 | Buttondown Hit $120k revenue in November 2022 |
| 2021 | Buttondown Hit $90k revenue in November 2021 |
| 2020 | Buttondown Hit $60k revenue in July 2020 |
| 2020 | Buttondown Hit $26.4k revenue in January 2020 |
| 2008 | Launched with $0 revenue |
Buttondown Valuation, Funding Rounds
Buttondown's most recent disclosed valuation is $1.2M.
Buttondown is a bootstrapped Content Creation Software startup. Founded in 2008, Buttondown has grown to $392K in revenue without raising any venture capital or outside funding.
As a self-funded Content Creation Software SaaS company, Buttondown has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold |
|---|
Buttondown Employees & Team Size
Buttondown employs approximately 6 people as of 2026, up from 5 in 2023.
Buttondown has 6 total employees in different roles and functions. They have 250 customers that rely on the company's solutions.
| Year | Milestone |
|---|---|
| 2024 | Reached 6 employees (October 2024) |
| 2023 | Reached 5 employees (November 2023) |
| 2022 | Reached 3 employees (November 2022) |
| 2021 | Reached 2 employees (November 2021) |
| 2020 | Reached 1 employees (July 2020) |
Founder / CEO
Justin Duke
I work at Stripe, making it easier for companies of all sizes to understand and improve their core operations. Before that, I was the first technical hire at a commercial real estate startup and an engineer at Amazon making it more fun for you to read books on your Kindle. I created Buttondown, which is the best tool in the world for starting and running your newsletter. I also created Spoonbill, a social media metadata platform.
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
See how Buttondown acquires and retains customers with data on acquisition costs and revenue performance. Log in to access the complete customer economics dashboard.
LockedFrequently Asked Questions about Buttondown
What is Buttondown's revenue?
Buttondown generates $392K in revenue.
Who founded Buttondown?
Buttondown was founded by Justin Duke.
Who is the CEO of Buttondown?
The CEO of Buttondown is Justin Duke.
How much funding does Buttondown have?
Buttondown raised $0.
How many employees does Buttondown have?
Buttondown has 6 employees.
Where is Buttondown headquarters?
Buttondown is headquartered in Seattle, Washington, United States.
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Compare Buttondown to the industry
Buttondown operates across multiple industries. Browse revenue, funding, and growth data for Buttondown in each sector below.
Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .