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2024 Revenue

$392K(Est.)

Customers

250

Avg ACV

$1.6K

Team

6

Founded

2008

Buttondown Revenue (2024)

Buttondown generated an estimated $392K in annual revenue in 2024. Source: GetLatka estimate

The best way to build your newsletter, Minimal, technical newsletters

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Buttondown Revenue

In 2024, Buttondown's revenue reached $392K. The company previously reported $180K in 2023. Since its launch in 2008, Buttondown has shown consistent revenue growth.

Buttondown Revenue GrowthReported revenue / ARR over time · latest figure estimated$0$100K$200K$300K$400K$500K200820102012201420162018202020222024$0$60K$120K$392KSource: GetLatka.com
YearMilestoneSource
2024Buttondown Hit $392k revenue in October 2024Estimated
2023Buttondown Hit $180k revenue in November 2023Not recorded
2022Buttondown Hit $120k revenue in November 2022Not recorded
2021Buttondown Hit $90k revenue in November 2021Not recorded
2020Buttondown Hit $60k revenue in July 2020Not recorded
2020Buttondown revenue in 2020: $26.4kNot recorded
2008Launched with $0 revenue

Founder / CEO

Justin Duke

CEO

I work at Stripe, making it easier for companies of all sizes to understand and improve their core operations. Before that, I was the first technical hire at a commercial real estate startup and an engineer at Amazon making it more fun for you to read books on your Kindle. I created Buttondown, which is the best tool in the world for starting and running your newsletter. I also created Spoonbill, a social media metadata platform.

Customers

Buttondown serves 250 customers.

Buttondown Employees & Team Size

Buttondown employs approximately 6 people as of 2026, up from 5 in 2023. It serves 250 customers that rely on its solutions.

Buttondown Team GrowthReported headcount over time0235682008201020122014201620182020202220240066Source: GetLatka.com
YearMilestoneSource
2024Reached 6 employees (October 2024)Not recorded
2023Reached 5 employees (November 2023)Not recorded
2022Reached 3 employees (November 2022)Not recorded
2021Reached 2 employees (November 2021)Not recorded
2020Reached 1 employees (July 2020)Not recorded

Frequently Asked Questions about Buttondown

What is Buttondown's revenue?

As of 2024, Buttondown generated an estimated $392K in annual revenue.

Who founded Buttondown?

Buttondown was founded by Justin Duke.

When was Buttondown founded?

Buttondown was founded in 2008.

Who is the CEO of Buttondown?

The CEO of Buttondown is Justin Duke.

How many employees does Buttondown have?

As of 2024, Buttondown had 6 employees.

Where is Buttondown headquartered?

Buttondown is headquartered in Seattle, Washington, United States.

Compare Buttondown to the industry

Buttondown operates across multiple industries. Browse revenue, funding, and growth data for Buttondown in each sector below.

Data and Sources

All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.

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