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The best way to build your newsletter, Minimal, technical newsletters
Last updated
In 2024, Buttondown's revenue reached $392K. The company previously reported $180K in 2023. Since its launch in 2008, Buttondown has shown consistent revenue growth.
Buttondown reached a $1.2M valuation in 2025, set during its M&A Offer round.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2025 | M&A Offer | - | $1.2M | - |
CEO
I work at Stripe, making it easier for companies of all sizes to understand and improve their core operations. Before that, I was the first technical hire at a commercial real estate startup and an engineer at Amazon making it more fun for you to read books on your Kindle. I created Buttondown, which is the best tool in the world for starting and running your newsletter. I also created Spoonbill, a social media metadata platform.
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Buttondown serves 250 customers.
Buttondown employs approximately 6 people as of 2026, up from 5 in 2023. It serves 250 customers that rely on its solutions.
Buttondown generates an estimated $392K in annual revenue.
Buttondown was founded by Justin Duke.
The CEO of Buttondown is Justin Duke.
Buttondown raised $0.
Buttondown has 6 employees.
Buttondown is headquartered in Seattle, Washington, United States.
Buttondown operates across multiple industries. Browse revenue, funding, and growth data for Buttondown in each sector below.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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Valuation
$1.2M
2024 Revenue
$392K(Est.)
Customers
250
Funding
$0
Avg ACV
$1.6K
Team
6
Founded
2008
| Year | Milestone | Source |
|---|---|---|
| 2024 | Buttondown Hit $392k revenue in October 2024 | Estimated |
| 2023 | Buttondown Hit $180k revenue in November 2023 | |
| 2022 | Buttondown Hit $120k revenue in November 2022 | |
| 2021 | Buttondown Hit $90k revenue in November 2021 | |
| 2020 | Buttondown Hit $60k revenue in July 2020 | |
| 2020 | Buttondown Hit $26.4k revenue in January 2020 | |
| 2008 | Launched with $0 revenue |
| Year | Milestone | Source |
|---|---|---|
| 2024 | Reached 6 employees (October 2024) | |
| 2023 | Reached 5 employees (November 2023) | |
| 2022 | Reached 3 employees (November 2022) | |
| 2021 | Reached 2 employees (November 2021) | |
| 2020 | Reached 1 employees (July 2020) |
Interview with Justin Duke, CEO
Recorded Jan 1, 2020
