Each Tuesday, we reverse-engineer a real SaaS company's revenue, profit, CAC, funnels, and its top growth tactic.
Sign up to access all features
Sign up with GoogleSign up with LinkedInAlready have an account? Log in
GetLatka is trusted by 200k+ founders, researchers, and marketers.
No contracts, cancel at any time
Contentful is a content management system (CMS) platform that helps businesses manage and deliver digital content across multiple channels, such as websites, mobile apps, and other digital experiences. Their platform allows users to create, manage, and publish content without the need for traditional web development tools. Contentful is based in Berlin, Germany and was founded in 2013.
Last updated
In 2024, Contentful's revenue reached $200M. The company previously reported $40M in 2019. Since its launch in 2013, Contentful has shown consistent revenue growth.
Contentful reached a $3B valuation in 2021, set during its Series F round.
Contentful has raised $333.3M in total funding across 7 rounds, most recently a $175M Series F round in 2021.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2021 | Series F | $175M | $3B | 6% | |
| 2020 | Series E | $80M | $750M | 11% | |
| 2018 |
Former CEO
Growth-stage, software executive with a track record of defining and driving strategies for new business introduction and expansion. Experience across the product lifecycle – from new products to portfolios with $15B in revenue. Recognized for developing high-performance cultures grounded in collaboration and leadership development.
CEO
Karthik brings more than 20 years of leadership experience to Contentful as a company founder and seasoned operating executive. Most recently, Karthik served as founder and CEO of SignalFx, a cloud monitoring company focused on DevOps teams that was acquired by Splunk for $1.05 billion. Previously, Karthik held several leadership roles in the industry, including Vice President of Product Management and Worldwide Marketing at VMware during its early growth years. Karthik was one of the principal executives who led the VMware IPO, the largest technology IPO of 2007.
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Contentful serves 4K customers.
Contentful employs approximately 990 people as of 2026, up from 858 in 2024, including 159 sales reps that carry a quota. It serves 4K customers that rely on its solutions.
Contentful generates $200M in revenue.
The CEO of Contentful is Steve Sloan.
Contentful raised $333.3M across 7 rounds.
Contentful has 990 employees.
Contentful is headquartered in Berlin, Berlin, Germany.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
Claim this profileThoughtSpot is a software company that provides a search and AI-driven analytics platform for...
Apollo.io is a sales engagement and prospecting platform that helps businesses generate leads and...
Workato is a cloud-based automation platform that operates the website workato.com. The company was...
ID.me is an online identity verification company that provides a digital wallet and authentication...
Valuation
$3B
2024 Revenue
$200M
Customers
4K
Funding
$333.3M
Avg ACV
$50K
Team · 2025
990
Founded
2013
| Year | Milestone | Source |
|---|---|---|
| 2024 | Contentful Hit $200m revenue in March 2024 | contentful.com |
| 2019 | Contentful Hit $40m revenue in February 2019 | |
| 2013 | Launched with $0 revenue |
| Series D |
| $33.5M |
| $300M |
| 11% |
| 2017 | Series C | $28M | $200M | 14% |
| 2016 | Series B | $13M | $45M | 29% |
| 2013 | Series A | $3M | $20M | 15% |
| 2013 | Seed Round | $800K | - | - |
| Year | Milestone | Source |
|---|---|---|
| 2025 | Reached 990 employees (November 2025) | |
| 2024 | Reached 858 employees (October 2024) | |
| 2023 | Reached 870 employees (September 2023) | |
| 2023 | Reached 870 employees (September 2023) | |
| 2023 | Reached 870 employees (September 2023) | |
| 2023 | Reached 837 employees (January 2023) | |
| 2022 | Reached 791 employees (January 2022) | |
| 2021 | Reached 707 employees (August 2021) | |
| 2021 | Reached 664 employees (July 2021) | |
| 2019 | Reached 250 employees (August 2019) | |
| 2018 | Reached 220 employees (January 2018) | |
| 2017 | Reached 255 employees (August 2017) |
If you're the CEO and would like to join the podcast, please DM Nathan Latka on LinkedIn.