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Provider of metering and paywall services. The company provides media business processes and online commerce optimization software for digital content monetization and media user data analysis.
Last updated
In 2024, Piano Software's revenue reached $72.6M. The company previously reported $45.5M in 2023. Since its launch in 2011, Piano Software has shown consistent revenue growth.
Piano Software has not publicly disclosed its valuation. The company has raised $209.7M in total funding to date.
Piano Software has raised $209.7M in total funding across 10 rounds, most recently a $18M Debt Financing round in 2022.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2022 | Debt Financing | $18M | - | - | |
| 2021 | Series C | $20M |
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Piano Software serves 400 customers.
Piano Software employs approximately 713 people as of 2026, down from 750 in 2023, including 1 sales reps that carry a quota. It serves 400 customers that rely on its solutions.
Piano Software generates an estimated $72.6M in annual revenue.
Piano Software was founded by Billy Aldea-Martinez.
The CEO of Piano Software is Billy Aldea-Martinez.
Piano Software raised $209.7M across 10 rounds.
Piano Software has 713 employees.
Piano Software is headquartered in Amsterdam, Netherlands.
Piano Software operates across multiple industries. Browse revenue, funding, and growth data for Piano Software in each sector below.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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2024 Revenue
$72.6M(Est.)
Customers
400
Funding
$209.7M
Avg ACV
$181.4K
Team
713
Founded
2011
| Year | Milestone | Source |
|---|---|---|
| 2024 | Piano Software Hit $72.6m revenue in October 2024 | Estimated |
| 2023 | Piano Software Hit $45.5m revenue in October 2023 | Estimated |
| 2021 | Piano Software Hit $35.4m revenue in April 2021 | |
| 2011 | Launched with $0 revenue |
| - |
| - |
| 2021 | Debt Financing | $20M | - | - |
| 2021 | Debt Financing | $68M | - | - |
| 2021 | Series C | $20M | - | - |
| 2019 | Debt Financing | $35M | - | - |
| 2019 | Series B | $22.3M | - | - |
| 2017 | Series A | $3.6M | - | - |
| 2012 | Seed Round | $2.4M | - | - |
| 2011 | None | $364.9K | - | - |
| Year | Milestone | Source |
|---|---|---|
| 2024 | Reached 713 employees (December 2024) | |
| 2024 | Reached 750 employees (October 2024) | |
| 2023 | Reached 750 employees (October 2023) | |
| 2022 | Reached 701 employees (October 2022) | |
| 2021 | Reached 701 employees (December 2021) | |
| 2021 | Reached 422 employees (April 2021) |
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