Latka logo

How Piano Software CEO Billy Aldea-Martinez grew Piano Software to $72.6M revenue and 400 customers in 2024.

Provider of metering and paywall services. The company provides media business processes and online commerce optimization software for digital content monetization and media user data analysis.

Last updated

Piano Software Revenue

In 2024, Piano Software's revenue reached $72.6M. The company previously reported $45.5M in 2023. Since its launch in 2011, Piano Software has shown consistent revenue growth.

Piano Software Revenue GrowthReported revenue / ARR by year$0$20M$40M$60M$80M20112013201520172019202120232024$0$35M$73MSource: GetLatka.com
YearMilestone
2024Piano Software Hit $72.6m revenue in October 2024
2023Piano Software Hit $45.5m revenue in October 2023
2021Piano Software Hit $35.4m revenue in April 2021
2011Launched with $0 revenue

Piano Software Valuation, Funding Rounds

Piano Software has not publicly disclosed its valuation. The company has raised $209.7M in total funding to date.

Piano Software has raised $209.7M in total funding across 10 rounds, most recently a $18M Debt Financing round in 2022.

Piano Software Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)$0$50M$100M$150M$200M$250M20112013201520172019202120222011 cumulative: $365K • 2011 None: $365K2012 cumulative: $3M • 2011 None: $365K • 2012 Seed Round: $2M2017 cumulative: $6M • 2011 None: $365K • 2012 Seed Round: $2M • 2017 Series A: $4M2019 cumulative: $29M • 2011 None: $365K • 2012 Seed Round: $2M • 2017 Series A: $4M • 2019 Series B: $22M2019 cumulative: $64M • 2011 None: $365K • 2012 Seed Round: $2M • 2017 Series A: $4M • 2019 Series B: $22M • 2019 Debt Financing: $35M2021 cumulative: $84M • 2011 None: $365K • 2012 Seed Round: $2M • 2017 Series A: $4M • 2019 Series B: $22M • 2019 Debt Financing: $35M • 2021 Series C: $20M2021 cumulative: $152M • 2011 None: $365K • 2012 Seed Round: $2M • 2017 Series A: $4M • 2019 Series B: $22M • 2019 Debt Financing: $35M • 2021 Series C: $20M • 2021 Debt Financing: $68M2021 cumulative: $172M • 2011 None: $365K • 2012 Seed Round: $2M • 2017 Series A: $4M • 2019 Series B: $22M • 2019 Debt Financing: $35M • 2021 Series C: $20M • 2021 Debt Financing: $68M • 2021 Debt Financing: $20M2021 cumulative: $192M • 2011 None: $365K • 2012 Seed Round: $2M • 2017 Series A: $4M • 2019 Series B: $22M • 2019 Debt Financing: $35M • 2021 Series C: $20M • 2021 Debt Financing: $68M • 2021 Debt Financing: $20M • 2021 Series C: $20M2022 cumulative: $210M • 2011 None: $365K • 2012 Seed Round: $2M • 2017 Series A: $4M • 2019 Series B: $22M • 2019 Debt Financing: $35M • 2021 Series C: $20M • 2021 Debt Financing: $68M • 2021 Debt Financing: $20M • 2021 Series C: $20M • 2022 Debt Financing: $18M$210MSource: GetLatka.com
YearRoundAmountValuation% Sold
2022Debt Financing$18M--
2021Series C$20M--
2021Debt Financing$20M--
2021Debt Financing$68M--
2021Series C$20M--
2019Debt Financing$35M--
2019Series B$22.3M--
2017Series A$3.6M--
2012Seed Round$2.4M--
2011None$364.9K--

Piano Software Employees & Team Size

Piano Software employs approximately 713 people as of 2026, down from 750 in 2023.

Piano Software has 713 total employees in different roles and functions and 1 sales reps that carry a quota. They have 400 customers that rely on the company's solutions.

Piano Software Team GrowthReported headcount over time02004006008002011201320152017201920212023202400713713Source: GetLatka.com
YearMilestone
2024Reached 713 employees (December 2024)
2024Reached 750 employees (October 2024)
2023Reached 750 employees (October 2023)
2022Reached 701 employees (October 2022)
2021Reached 701 employees (December 2021)
2021Reached 422 employees (April 2021)

Founder / CEO

Billy Aldea-Martinez

Billy Aldea-Martinez is listed as Founder / CEO at Piano Software.

Q&A

QuestionAnswer
What's your age?-
Favorite online tool?-
Favorite book?-
Favorite CEO?-
Advice for 20 year old self-

Customers

See how Piano Software acquires and retains customers with data on acquisition costs and revenue performance. Log in to access the complete customer economics dashboard.

Locked

Frequently Asked Questions about Piano Software

What is Piano Software's revenue?

Piano Software generates $72.6M in revenue.

Who founded Piano Software?

Piano Software was founded by Billy Aldea-Martinez.

Who is the CEO of Piano Software?

The CEO of Piano Software is Billy Aldea-Martinez.

How much funding does Piano Software have?

Piano Software raised $209.7M.

How many employees does Piano Software have?

Piano Software has 713 employees.

Where is Piano Software headquarters?

Piano Software is headquartered in Amsterdam, Netherlands.

People Also Viewed

Onfido logo

Onfido

Onfido, an Entrust company, makes digital identity simple. We make it easy for people to access services by digitally verifying them using its Real Identity Platform. The platform allows businesses to tailor verification methods to individual user and market needs in a no-code, orchestration layer – combining the right mix of document and biometric verifications, trusted data sources, and passive fraud signals to meet their risk, friction and regulatory requirements. Onfido Atlas™ AI powers the platform’s fully-automated, end-to-end identity verification. Developed in-house for over 10 years, it’s how Onfido ensures its analysis is fair, fast and accurate.

Onit logo

Onit

Onit is the global leader in AI-native legal operations solutions, transforming legal business processes with purpose-built technology. Built by legal professionals for legal teams, Onit streamlines workflows, optimizes operations, and addresses critical challenges in contract management, legal spend tracking, matter management, and compliance. Onit, based in Atlanta, GA and has offices worldwide. You can learn more by visiting our website at www.onit.com.

Zeta logo

Zeta

Developer of a fintech platform designed to offer employee expense management, corporate gifting and co-branded debit and credit cards. The company's platform provides a cloud-based neo-banking platform to enterprises, allowing them to issue co-branded debit, credit and prepaid products to employees as well as manage employee benefit and allowances, enabling companies to have greater employee engagement through retail and corporate products.

iSOCRATES logo

iSOCRATES

Consulting company advising on, building, managing and owning mission-critical marketing, advertising and data platforms, technologies and processes

Atica Global logo

Atica Global

Atica is a last-mile sales & revenue management company that leverages proprietary lead generation & CRM tool to maximize revenue from proactive sales.

Leading Lights logo

Leading Lights

Leading Lights crafts data stories that prove your value. We power the most compelling benchmark content for leading ecommerce and marketing tech companies.

Compare Piano Software to the industry

Piano Software operates across multiple industries. Browse revenue, funding, and growth data for Piano Software in each sector below.

Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .

Piano Software Revenue 2024: $72.6M ARR, $209.7M Raised