Watch: Why Sole Founder is OK Burning $40k Cash and Bootstrapping (Ep978 Sam Saltis)November 2017
Core dnarevenue
Digital Experience Platforms (DXP)55 Court St, 2nd Floor, Boston, MassachusettsFounded 2000CEO Sam Saltis
Core dna is a robust all-in-one digital experience platform that empowers businesses to create, manage, and optimize their online presence.
- Customers
- 25
Core dna revenue
Core dna has not published its revenue. GetLatka estimates it at about $2.8M a year (June 2024). Core dna is #759 on the Latka List. The list ranks the 1,301 companies Nathan Latka has interviewed by revenue.
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$1M
$2M
$0
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$2.4M
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$2.8M
20002001–1620172018–232024
All 2 revenue readings, with sources
| As of | Revenue | Source |
|---|---|---|
| Nov 2017 | $2.4M | – |
| Jun 2024 | $2.8MEST | GetLatka estimate |
– source not recorded
Core dna interviews
Nathan Latka has interviewed Core dna once.
Watch: Why Sole Founder is OK Burning $40k Cash and Bootstrapping (Ep978 Sam Saltis)Core dna competitors
Core dna competes most directly with Shopify and BigCommerce.
| Company | Revenue | Funding | Employees | Customers | Founded |
|---|---|---|---|---|---|
 Shopify | $11.6B | $122.3M | 8,300 | 2.6M | 2004 |
 BigCommerce | $342.4M | $224M | 1,040 | 20K | 2009 |
| Core dna | $2.8M | – | 17 | 25 | 2000 |
Core dna CEO, founders & employees
Sam Saltis founded Core dna in 2000 and runs it as CEO. Core dna had 17 employees (March 2024, Latka Top 250 List).
- Sam SaltisFounder & CEO
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10
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40
40
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18
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17
17
20172018–202021202220232024
Team mix (Jul 2023): 3 engineers, 3 in sales, 1 in marketing
All 7 headcount readings, with sources
| As of | Employees | Source |
|---|---|---|
| Mar 2024 | 17 | Latka Top 250 List |
| Jul 2023 | 17 | – |
| Jul 2023 | 40 | – |
| 2023 | 17 | – |
| 2022 | 16 | – |
| 2021 | 18 | – |
| Nov 2017 | 40 | – |
Core dna FAQ
What is Core dna's revenue?
GetLatka estimates Core dna's revenue at about $2.8M a year (June 2024). The company hasn't published its own figure.
How many employees does Core dna have?
Core dna had 17 employees in March 2024, according to the Latka Top 250 list.
Who is the CEO of Core dna?
Sam Saltis is the CEO of Core dna and founded the company in 2000.
Who founded Core dna?
Sam Saltis founded Core dna in 2000.
Browse Digital Experience Platforms (DXP)
How this page is sourced
1 from public sources · 1 estimate. Founder figures link to the second they were said; public figures name their source; estimates are marked EST and say whose they are. Not financial advice. The Latka List ranks the private, operating companies Nathan Latka has interviewed by the latest revenue figure on each profile, reported or estimated; equal figures share a rank.
Updated Nov 2, 2026Data disclaimerReport a correctionClaim this profile