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Core dna is a robust all-in-one digital experience platform that empowers businesses to create, manage, and optimize their online presence. With its flexible and scalable architecture, Core dna enables organizations to build and deploy websites, e-commerce stores, intranets, and more, all from a single unified platform. It offers a wide range of features including content management, e-commerce capabilities, marketing automation, and customer relationship management (CRM) integration. With Core dna, businesses can streamline their digital operations, deliver personalized experiences, and drive growth by providing a seamless and engaging online presence for their customers.
Last updated
In 2024, Coredna's revenue reached $2.8M. The company previously reported $2.4M in 2017. Since its launch in 2000, Coredna has shown consistent revenue growth.
Coredna reached a $7.2M valuation in 2025, set during its M&A Offer round.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2025 | M&A Offer | - | $7.2M | - |
CEO
Sam Saltis is a technology entrepreneur with over 20 years experience in growing online companies and executing digital strategies. Sam is currently the founder and CEO at Core dna, a SaaS Digital experience platform (DXP) that is disrupting the way website properties are built and managed.
| Question | Answer |
|---|---|
| What's your age? | 53 |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Coredna serves 25 customers.
Coredna employs approximately 17 people as of 2026, including 3 sales reps that carry a quota. It serves 25 customers that rely on its solutions.
Coredna generates an estimated $2.8M in annual revenue.
Coredna was founded by Sam Saltis.
The CEO of Coredna is Sam Saltis.
Coredna raised $0.
Coredna has 17 employees.
Coredna is headquartered in Boston, Massachusetts, United States.
Coredna operates across multiple industries. Browse revenue, funding, and growth data for Coredna in each sector below.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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Valuation
$7.2M
2024 Revenue
$2.8M(Est.)
Customers
25
Funding
$0
Avg ACV
$112K
Team
17
Founded
2000
| Year | Milestone | Source |
|---|---|---|
| 2024 | Coredna Hit $2.8m revenue in June 2024 | Estimated |
| 2017 | Coredna Hit $2.4m revenue in November 2017 | |
| 2000 | Launched with $0 revenue |
| Year | Milestone | Source |
|---|---|---|
| 2024 | Reached 17 employees (March 2024) | |
| 2023 | Reached 17 employees (July 2023) | |
| 2023 | Reached 40 employees (July 2023) | |
| 2023 | Reached 17 employees (January 2023) | |
| 2022 | Reached 16 employees (January 2022) | |
| 2021 | Reached 18 employees (January 2021) | |
| 2017 | Reached 40 employees (November 2017) |
Interview with Sam Saltis, CEO
Recorded Nov 30, 2017