Tartu, Estonia
Plausible Analytics is a bootstrapped, open-source web analytics platform built as a privacy-first alternative to Google Analytics. Founded in late 2018, the company charges customers on a usage-based monthly subscription tied to page views, with plans starting at $5 per month. As of May 2021, Plausible served approximately 3,300 paying customers and reported monthly recurring revenue of roughly $23,300, implying an annualized revenue run rate of approximately $279,600. The company operates with a two-person team, is profitable, and has spent zero dollars on paid advertising since inception. Growth has been driven entirely by content marketing, open-source community building, and word-of-mouth. Co-founder Marko Saric told Nathan Latka in May 2021 that the company grew from fewer than 100 customers and roughly $400 in MRR in early 2020 to more than 3,300 customers and over $23,000 in MRR by May 2021. The founders have declined multiple venture capital approaches and have no plans to raise outside funding.
- Revenue
- $3.1M
- Customers
- 3.3K
- Year founded
- 2019
- Funding
- -
- Team size
- 8
- Growth
- -
