Top SaaS Companies in Sweden

List of the largest SaaS companies in Sweden (Click to apply)

These are the top SaaS companies in Sweden. In todays day and age its possible to launch a company from anywhere. We wanted to show some love for Sweden by featuring these 93 companies with combined revenues of $505.9M.

Together, Sweden SaaS companies employ over 4K employees, have raised $24.6M capital, and serve over 84K customers around the world.

$0 - $1M ARR
  1. Wiraya $1.0M
  2. Peltarion $1.0M
  3. Tobii-Pro $1.0M
  4. Evothings $1.0M
$1M - $5M ARR
  1. TSS AB $4.7M
  2. Stravito $4.5M
  3. Sonetel $3.9M
$5M - $10M ARR
  1. Upsales $7.5M
  2. Bygglet $7.3M
  3. Billogram $5.9M
$10M+ ARR
  1. Parkster $185.7M
  2. Accedo $40.4M
  3. Astea $29.0M
  4. Mentimeter $21.0M
  5. Quinyx AB $19.9M
  1. 01
    TSS AB

    TSS AB

    Information Technology & Services

    Developer of cold chain management platform designed to transform the way drug distribution across the supply chain is treated. The company's platform offers temperature monitoring service application, enabling the life science industry to get flagship ser

    $5M

    56

    1992

    Sweden

  2. 02
    Bannerflow

    Bannerflow

    Digital Advertising Platforms

    Automate campaign production and create digital advertising at scale, effortlessly. Manage the entire campaign lifecycle for maximum results.

    $5M

    91

    2008

    Sweden

  3. 03
    Visage Technologies

    Visage Technologies

    Data Science and Machine Learning Platforms

    Visage Technologies AB producing computer vision technologies like face tracking, analysis (emotion, gender, age) and recognition.

    $5M

    $4M

    76

    2002

    Sweden

  4. 04
    Stravito

    Stravito

    Computer Software

    Developer of a knowledge technology intended to help consumer businesses cater to customers' needs. The company's technology uses machine learning to categorize and index documents automatically with natural language search tool to easily discover and answ

    $5M

    54

    2017

    Sweden

  5. 05
    Sonetel

    Sonetel

    Internet

    Sonetel AB offers local international phone numbers with global call forwarding to small businesses. It provides global telephone service for global entrepreneurs. The company has data centers in the US and the Netherlands.

    $4M

    47

    1994

    Sweden

  6. 06
    Eliq

    Eliq

    Analytics Software

    Eliq is a Swedish tech company that specializes in the analysis and visualization of energy data.

    $4M

    $12M

    42

    2008

    Sweden

  7. 07
    Varbi AB

    Varbi AB

    Talent Management Software

    Application tracking system (ATS)

    $4M

    $600K

    550

    29

    2007

    Sweden

  8. 08
    Market2Member

    Market2Member

    Information Technology & Services

    Based on a SaaS model, Market2Member operates loyalty and bonus programs for partners, such as credit card companies, banks and membership clubs. Currently we are running partner programs in Scandinavia and have over 500 merchants connected to our platform

    $3M

    41

    2007

    Sweden

  9. 09
    Ombea

    Ombea

    Analytics Software

    OMBEA provides leading solutions for capturing and analyzing real-time feedback.

    $3M

    13

    2011

    Sweden

  10. 10
    Chinsay AB

    Chinsay AB

    Computer software

    The developer of a cloud-based platform created to offer end-to-end administration of global commodities and freight markets. The company's software as a service (SaaS) based platform enables multinational corporations, brokers and commodity traders to enf

    $3M

    37

    2000

    Sweden

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What are the fastest growing companies doing?

83 of the fastest growing companies that also have the most revenue have a clear expansion revenue strategy. On average, sales reps are selling plans where starting contract value is $4,606.

Those same companies employ 1,678 sales reps that carry a quota. The most common compensation plan used by these companies is a 1:5 ratio of sales rep on target earnings (OTE) to quota. Meaning if a rep can earn $200k in base and commissions, quota target for that year is set at 5x, or $1m in new ARR closed.

If you’re going to build a high growth SaaS company, you need to figure out how to scale with quota carrying sales reps.

Which CEO’s are the most efficient capital allocators?

We can measure this a variety of ways. Which company has the most revenue per employee? What about dollars in revenue compared to dollars raised? What about time, which founder went from $0 to $10m the fastest?

Looking deeper at dollars in revenue compared to dollars raised, bootstrappers take the cake because they self fund (denominator zero). When we look at companies that have raised at least $1m, Actito is the clear winner generating $21m in revenue, growing 100% yoy, on just 1m raised ($.05 dollars raised for every $1 of revenue).

Omnisend comes in a close second with $.08 dollars raised for every dollar of revenue. Doing $19m as of December 2020. Proposify gets honorable mention with $0.46 dollars raised (3.25m) for every dollar of revenue ($7m).

The worst performers here are companies like YayPay with $3.68 dollars raised ($14m) per dollar of revenue ($3.8m). Many of the worst performers just did a round of funding and haven’t had a chance to deploy to drive growth yet. That makes this data less valuable but still illustrative.