Top SaaS Companies in Sweden

List of the largest SaaS companies in Sweden (Click to apply)

These are the top SaaS companies in Sweden. In todays day and age its possible to launch a company from anywhere. We wanted to show some love for Sweden by featuring these 93 companies with combined revenues of $505.9M.

Together, Sweden SaaS companies employ over 4K employees, have raised $24.6M capital, and serve over 84K customers around the world.

$0 - $1M ARR
  1. Wiraya $1.0M
  2. Peltarion $1.0M
  3. Tobii-Pro $1.0M
  4. Evothings $1.0M
$1M - $5M ARR
  1. TSS AB $4.7M
  2. Stravito $4.5M
  3. Sonetel $3.9M
$5M - $10M ARR
  1. Upsales $7.5M
  2. Bygglet $7.3M
  3. Billogram $5.9M
$10M+ ARR
  1. Parkster $185.7M
  2. Accedo $40.4M
  3. Astea $29.0M
  4. Mentimeter $21.0M
  5. Quinyx AB $19.9M
  1. 01
    Bombayworks

    Bombayworks

    Application Development Software

    Bombayworks AB is a digital full service agency that combines business development and communication strategy with design and technology.

    $8M

    60

    2007

    Sweden

  2. 02
    Upsales

    Upsales

    CRM and Related Software

    CRM & Marketing Automation

    $8M

    500

    62

    2003

    Sweden

  3. 03
    Bygglet

    Bygglet

    Project|Portfolio & Program Management Software

    Bygglet AB is a software company that has developed a web-based tool for project management in construction.

    $7M

    $791K

    35

    2010

    Sweden

  4. 04
    Care of CRM

    Care of CRM

    Sales Software

    We are Care Of - we help businesses create stronger and better customer relationships.

    $7M

    $17M

    90

    2001

    Sweden

  5. 05
    Billogram

    Billogram

    Cloud Computing Software

    Provider of digital billing service designed to offer paperless invoices. The company's interactive format replaces traditional invoices and at the same time adds value to a frictionless payment, a new channel for personal communication and a significant i

    $6M

    70

    2010

    Sweden

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What are the fastest growing companies doing?

83 of the fastest growing companies that also have the most revenue have a clear expansion revenue strategy. On average, sales reps are selling plans where starting contract value is $4,606.

Those same companies employ 1,678 sales reps that carry a quota. The most common compensation plan used by these companies is a 1:5 ratio of sales rep on target earnings (OTE) to quota. Meaning if a rep can earn $200k in base and commissions, quota target for that year is set at 5x, or $1m in new ARR closed.

If you’re going to build a high growth SaaS company, you need to figure out how to scale with quota carrying sales reps.

Which CEO’s are the most efficient capital allocators?

We can measure this a variety of ways. Which company has the most revenue per employee? What about dollars in revenue compared to dollars raised? What about time, which founder went from $0 to $10m the fastest?

Looking deeper at dollars in revenue compared to dollars raised, bootstrappers take the cake because they self fund (denominator zero). When we look at companies that have raised at least $1m, Actito is the clear winner generating $21m in revenue, growing 100% yoy, on just 1m raised ($.05 dollars raised for every $1 of revenue).

Omnisend comes in a close second with $.08 dollars raised for every dollar of revenue. Doing $19m as of December 2020. Proposify gets honorable mention with $0.46 dollars raised (3.25m) for every dollar of revenue ($7m).

The worst performers here are companies like YayPay with $3.68 dollars raised ($14m) per dollar of revenue ($3.8m). Many of the worst performers just did a round of funding and haven’t had a chance to deploy to drive growth yet. That makes this data less valuable but still illustrative.