Mountain View, California, United States
Boomerang, founded in 2010 and headquartered in California, is a bootstrapped email productivity software company that operates a freemium SaaS model. The company invented the email snooze button now found in Gmail, Outlook, Superhuman, and Slack, and has since expanded into meeting scheduling and inbox management tools.
As of 2024, Boomerang generates approximately $8 million in annual recurring revenue with a team of 19 people, having reached profitability within 18 months of founding on a single $400,000 seed round raised in 2010. The company has never raised additional capital and has been profitable every year since approximately 2012.
CEO Aye Moah reported that Boomerang has converted every dollar of outside investment into roughly $125 in cumulative revenue, and has returned 5x on the original investment to shareholders through dividends. In 2024, the company declared a year of experiments, executing 44 experiments in eight months that collectively generated approximately $500,000 in incremental ARR, equal to about 6 percent of total revenue.